UGG and HOKA parent company Deckers Brands released their financial reports for the second quarter of the 2024 fiscal year as of September 30. During the period, the company's net sales amounted to 1.092 billion US dollars, an increase of 24.7% year-on-year and 24.2% at a fixed exchange rate; Net profit increased by 75.9% year-on-year to $179 million. Both revenue and profit have reached historic highs.
By brand, UGG sales increased by 28.1% year-on-year to $611 million, while HOKA sales increased by 27.3% to $424 million.
By market, sales in the main market, the United States, increased by 21.1% year-on-year to 748 million US dollars, accounting for 68%; The international market increased by 33.3% year-on-year to $344 million.
Deckers Brands raised their full year forecast for the 2024 fiscal year, with an estimated net sales increase from $3.98 billion to approximately $4.025 billion and a gross profit margin increase from 52% to approximately 52.5% to 53%.