Announce a price increase of 14000 yuan! Tesla has backed out?
胡胡胡美丽_ss
发表于 2023-10-28 10:19:34
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On October 27, Tesla's official microblog reported that from now on, the price of Model Y high-performance version in Chinese Mainland will be increased by 14000 yuan, starting at 363900 yuan. It is worth noting that the model was just reduced by 14000 yuan two months ago. According to Tesla China's official website, the current delivery cycle for Model Y requires 2 to 6 weeks.
At the recent Tesla Q3 report conference call, Tesla CEO Musk also emphasized that he still focuses on reducing costs.
Why has the price gone up again?
Many netizens were surprised when they saw the news of Tesla's price increase. Tesla announced that from now on, the price of the Model Y high-performance version will increase by 14000 yuan, with a starting price of 363900 yuan; The price of the Tesla Model Y rear wheel drive and long range versions remains unchanged, with a starting price of 263900 yuan and 299900 yuan.
Tesla Official Weibo
It is worth noting that on August 14th, Tesla announced that the starting price of the Model Y Long Range Edition was adjusted from 313900 yuan to 299900 yuan, and the Model Y High Performance Edition was adjusted from 363900 yuan to 349900 yuan, both of which were lowered by 14000 yuan.
Today, the high-performance version was raised by 14000 yuan, which is equivalent to going back up again. It inevitably raises questions, why did Tesla retract?
Tesla has repeatedly stated that price adjustments are based on cost. At the recent three quarter report conference call, Musk and Tesla executives also emphasized that "reducing vehicle costs is our top priority." Tesla personnel also stated, "In terms of automotive costs, despite the impact of idle factories and the closure of new factories, our team further lowered individual vehicle costs in the third quarter, to approximately $37500. We believe that there is still significant room for improvement in this area
Musk stated that the importance of cost cannot be overemphasized, and Tesla's products must be made more affordable so that people can afford them.
However, due to factory shutdowns and upgrades, as well as previous rounds of price reductions, Tesla's performance and delivery in the third quarter of this year were not ideal. The price increase for the Model Y high-performance version may be related to poor performance in the third quarter.
Tesla achieved revenue of $23.4 billion in the third quarter, a year-on-year increase of 9%, slightly lower than the $24.927 billion in the second quarter; Net profit of 1.853 billion US dollars, a decrease of 31.4% month on month and 44% year-on-year; The gross profit margin continued to decline to 17.9%, lower than the 18.2% in the second quarter.
In the third quarter, Tesla produced 430500 electric vehicles, lower than the market estimate of 462000 vehicles; Delivered 435100 electric vehicles, lower than the market estimate of 456700 vehicles.
The goal of delivering 1.8 million vehicles throughout the year is expected to be achieved
In the first three quarters of this year, Tesla has delivered over 1.324 million electric vehicles, exceeding the total of 1.314 million vehicles in 2022. According to the annual delivery target of 1.8 million vehicles, Tesla needs to deliver 476000 vehicles in the fourth quarter.
On October 26th, the new version of Tesla Model 3 officially began delivery in China. According to Tesla China's official website, the current pick-up cycle for the car is 6-9 weeks.
The reporter noticed that Tesla has already kicked off the "delivery season" of its new products. In addition to the updated and re evolved Model Y of Model 3, which has been delivered to domestic car owners, the highly anticipated Cyberrack is also scheduled to undergo its first batch of deliveries at a super factory in Texas by the end of November.
Dongfang Securities stated that after Tesla's new car delivery in the fourth quarter, it is expected to drive global and Chinese market sales up month on month.
At present, the order volume of Cyberrack has exceeded 1 million vehicles. Previously, Tesla estimated that the annual production of Cyberrack would reach over 250000 vehicles in 2025.
Cinda Securities stated that the updated version of Tesla Model 3 and Cyberrack in the fourth quarter are expected to bring new incremental deliveries, while the price reduction strategy may continue, and the goal of delivering 1.8 million vehicles for the entire year is expected to be achieved. In the field of autonomous driving, both hardware and software are being implemented, and FSD continues to iterate and upgrade. The "pure visual" route has driven a wave of NOA landing in domestic cities, and Tesla is expected to maintain its leading position as a global new energy intelligent electric vehicle enterprise.
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