On March 1st, according to a latest survey by Guo Minggui, an analyst at Tianfeng International Securities, Amazon may introduce Yuantai's color e-paper ACeP by 2025, with an expected launch of about 6; Quota; And 10& Quota; Color Kindle e-book reader. Due to its superior specifications/performance, the unit price of ACeP is significantly higher than Kaleido and black and white electronic paper. The unit price of ACeP is about 40-60% higher than that of black and white (the actual price depends on the customer/project). The significant increase in the market share of color e-books in 2024 is one of the main reasons why Amazon is actively introducing color electronic paper in 2025.