G6 is hot selling, G9 is rejuvenated, what new measures will P7i take? The answer given by Xiaopeng Automobile is' push new '. On November 6th, the Xiaopeng P7i 550 version was officially launched. The new car comes in two models, priced at 223900 yuan and 239900 yuan respectively. In terms of user rights, Xiaopeng Motors provides free upgrades to Dana's original audio system for users who pay a deposit.
It should be pointed out that there are two prerequisites for a "free upgrade": first, it must be done before November 30, 2023, and second, users pay a "deposit" instead of a "deposit". Obviously, facing the fiercely competitive new energy vehicle market, Xiaopeng Automobile is in a marketing battle of "fast vs. slow".
The Xiaopeng P7i 550 version is a brand new model and is not a replacement for existing products. Xiaopeng Motors stated that the arrival of the Xiaopeng P7i 550 version will further improve the model matrix and meet users' personalized and diversified driving needs.
In terms of battery life, as shown in the "Model Suffix", the Xiaopeng P7i550 version has a comprehensive operating range of 550km, and its battery is lithium iron phosphate. Compared to ternary lithium batteries, it has the advantages of being safer, more durable, and resistant to high temperatures. The new car is also equipped with an X-HP2.0 intelligent thermal management system to further optimize energy efficiency. It is reported that the X-HP2.0 intelligent thermal management system can reduce heating energy consumption by 35% and increase winter endurance by 15% at 0:00.
In October of this year, Xiaopeng Automobile's monthly sales exceeded 20000 units, setting a new historical high. At the upcoming Guangzhou Auto Show, Xiaopeng Motors will disclose more information about its first MPV model. On the Xiaopeng Technology Day held on October 24th this year, the CEO of Xiaopeng Automobile stated in an interview that Xiaopeng's cooperation with Volkswagen and Didi is advancing, and more results will be released next year and the following year.
According to statistics from the China Association of Automobile Manufacturers, in the first three quarters of this year, the cumulative sales of new energy vehicles in China reached 6.278 million units, a year-on-year increase of 37.5%, and the market share was close to 30%.
In recent years, the market share of new energy vehicles has been increasing year by year, mainly due to preferential policies such as financial subsidies, license plate priority, and purchase tax reduction. When new energy vehicle fuel stations are on the same starting line and face to face competition, can new energy vehicles gain market and user recognition based on their product strength? This will be a new challenge for new energy vehicle companies in 2024.
At present, the main challenge for new forces in car manufacturing is the "price war" initiated by joint venture electric vehicles. Volkswagen ID, Buick E5, and Toyota bZ are all expanding sales through "one step pricing". Xiaopeng Automobile is demonstrating sincerity through a series of proactive actions.