According to the Tianyancha App, on January 29th, Beijing iQiyi Sound and Painting Media Co., Ltd. was established, with Wang Xiaohui as the legal representative and a registered capital of 100 million RMB. Its business scope includes film production services, artistic creation, graphic design and production, radio and television program production and operation, and commercial performances. The company is jointly owned by Gong Yu, founder of iQiyi, and Wang Xiaohui, Chief Content Officer of iQiyi.