On November 13th, according to Pinduoduo data, during the "Double 11" period, the number of subsidized orders with billions of yuan increased by 107% year-on-year, and the number of subsidized users with billions of yuan exceeded 620 million. Among them, white-collar and middle-class workers in first tier cities have placed more orders for mobile phones, flowers, cat food, and health products, while new middle-class and young people in new first tier cities have become the main consumers of luxury products such as bags and watches. Users in the second and third tier cities bought home appliances, while Baoma and young people in towns below the fourth tier cities bought more Chinese cosmetics, China-Chic clothes, imported milk powder and wet toilet paper.