Recently, General Motors disclosed that in the third quarter of this year, the sales of cars by General Motors and its joint ventures in China exceeded 426000 units, a year-on-year decrease of 21%, but a month on month increase of 14.3%. Among them, the sales of new energy vehicles exceeded 224000 units, a year-on-year increase of 60.7%, accounting for 52.7% of General Motors' total sales in China in the third quarter, surpassing the sales of internal combustion engine vehicles for the first time.
By brand, Buick has sold over 67000 vehicles in China. Among them, the Buick GL8 series sold about 27000 units, and the plug-in hybrid version of the Buick GL8, which was first launched in April this year, accounted for about 45% of the sales of this series of models.
Cadillac brand has delivered over 21000 vehicles in China. During the same period, Chevrolet brand sold over 8000 vehicles in China. It is reported that the Chevrolet Tahoe full-size SUV was officially launched in China in the third quarter of this year. The combined sales of Wuling and Baojun brands under SAIC GM Wuling exceeded 328000 vehicles.
We are working hard to increase sales and market share in China, "said Steve Hill, Senior Vice President of General Motors and President of General Motors China." We are also taking cautious actions to help General Motors regain profitability in China by increasing sales and controlling costs
It is worth noting that the "fixed price" policy for car models recently launched by General Motors' joint venture in China, SAIC General Motors, has brought "heat" to the end market.
The so-called "fixed price" policy means that the selling price of car models is unified among dealers nationwide, similar to the pricing model of new car manufacturers. Specifically, the newly launched Cadillac XT5 has a limited time fixed price range of 265900 to 335900 yuan. The all-new Buick Enclave Plus has launched the "Golden Autumn Limited Time One Stop Price", with a price range of 169900 to 199900 yuan.
For consumers, they can indeed enjoy the same price in every store across the country. They don't need to spend too much time negotiating prices with dealers, but can focus on product experience. "Previously, Xue Haitao, Vice General Manager of SAIC General Motors, emphasized in an interview with the Daily Economic News that the" fixed price "form can allow dealers to avoid internal competition and unify external relations. Dealers will also be willing to spend more time to maintain each customer, which is a process of reshaping the channel model.
Driven by the "fixed price" policy, two models, Cadillac XT5 and the all-new Buick Enclave Plus, have experienced hot sales. On October 13th, Buick announced that since the launch of the "Golden Autumn Limited Time Fixed Price" policy, orders for the all-new Buick Enclave Plus have exploded, with orders exceeding 7000 units nationwide during the National Day Golden Week. At present, SAIC GM Dongyue Base is making every effort to fully tap into production capacity, accelerate production, and accelerate delivery.
On October 13th, Buick announced a delayed delivery subsidy policy. Customers who place and lock orders for the Buick Enclave Plus between September 24th and October 31st will complete vehicle delivery within 30 days from the date of lock up. If the delay in delivery exceeds 30 days due to Buick brand's own reasons, starting from the 31st day, Buick will provide users with a subsidy of 10000 points per day, which is equivalent to RMB 100. The maximum subsidy for delayed delivery is 300000 Buick points, which means the maximum subsidy for delayed delivery is RMB 3000.
Buick WeChat official account
At the same time, Cadillac also announced delivery plans for the new XT5 to cope with the booming demand for orders. According to its announcement, users who place orders for the all-new XT5 before October 31, 2024, will receive the vehicle within 30 days of order confirmation. If the delivery delay exceeds 30 days due to brand reasons, Cadillac users will receive 1000 points as compensation for each day of delay. 1000 points are equal to RMB 100, and the subsidy limit is RMB 10000.
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