On December 15th, KFC Grand Canal Restaurant opened at Wulinmen Pier in Hangzhou. As a leading and largest fast food brand in China, KFC has officially surpassed 10000 stores in China.
In 1987, KFC opened China's first Western style fast food chain restaurant in Qianmen, Beijing. With the opening of KFC's Grand Canal restaurant, from north to south and from one to ten thousand, KFC has achieved its first "ten thousand stores" goal in China. This is also the first overseas brand in the Chinese catering market to achieve sub scale.
Qu Cuirong, CEO of Yum! Brands China, said, "The opening of KFC's 10000th store is not only an important milestone in brand history, but also a new starting point for KFC's future journey. Starting with 10000, we are about to enter the next stage of rapid growth. We hope that by 2026, KFC's food and services can reach over 700 million consumers in China, and the audience size can achieve more than 50% growth."
Behind KFC China's expansion into ten thousand stores and anchoring larger goals is the brand's firm confidence in long-term expansion into the Chinese market. Next, KFC will focus on three major strategies: expanding its store network, developing new product categories, and optimizing prices to fully promote the achievement of its goals. Relying on a strong supply chain, the brand will accelerate the expansion of its store size in the Chinese market, striving to gradually cover 1100 towns to be entered; At the same time, following the principles of high cost-effectiveness and innovation, we will continuously develop more best-selling staple foods. The brand "100 million dollar club" (a single product with annual sales exceeding 100 million dollars) will continue to iterate and expand to respond to the new wave of daily and demand oriented consumption.
At the grand opening ceremony of this store, KFC simultaneously released a new brand proposition of "always good taste", officially announcing that the brand's high-quality development has entered the next stage; We will also announce three latest measures, focusing on consumer feedback, employee care, and community welfare, to spread love and positive energy from stores to society.