On December 16th, the official announcement of the "2023-2024 Hunan TV Mango TV New Year's Eve Gala" was finalized, and the highly anticipated New Year's Eve Gala will meet with audiences nationwide at 19:30 on December 31st. As the exclusive title sponsor of this New Year's Eve Gala, JD.com not only collaborated with Hunan TV Mango TV to bring a visual feast to the audience, but also carefully prepared millions of physical gifts and 1 billion red envelopes to send tangible "New Year gifts" to audiences across the country, accompanying them to move forward warmly and embark on a beautiful year in 2024.
Since the first New Year's Eve celebration in the history of Chinese television was held in 2005, Hunan TV's New Year's Eve Gala has accompanied the audience for 18 years. The theme of this New Year's Eve Gala will be "Passionate Forward", inviting the most popular and beloved singers, actors, and other guests in the literary and artistic industry to perform passionately. Through singing, performance, and interaction, the audience will be inspired to move forward enthusiastically in the new year, bravely pursue their dreams and goals. At 19:30 on December 31st, you can open Hunan TV or log in to Mango TV to enjoy this super exciting, highly interactive, and super generous New Year's Eve celebration.
As the exclusive title sponsor of Hunan TV Mango TV's New Year's Eve Gala, JD.com has always been committed to providing consumers with a shopping experience of "more, faster, better, and more cost-effective". JD has also prepared generous gifts for its audience in this cooperation with Hunan TV Mango TV. During the New Year's Eve Gala, when viewers log in to the JD app to participate in interaction, they have the opportunity to receive millions of physical gifts and 1 billion red envelopes, download the JD app in advance, and start the first good luck of the New Year!
JD Supermarket, which advocates "being cheap" with a brand upgrade, will also officially enter the Hunan TV New Year's Eve Gala to welcome the new year with the audience. During the evening party, JD Supermarket will broadcast 7 rounds of red envelope rain. Open the JD App, click on the "JD Supermarket" channel to participate in the activity, and you can win a supermarket card of up to 2024 yuan.
From December 29th to January 1st, 2024, JD.com will launch the "New Year Celebration" event, bringing a more comprehensive range of products, better prices, and more considerate services for the New Year promotion, adding another "new idea" to the New Year. On the evening of December 31st at 19:30, lock in the "2023-2024 Hunan TV Mango TV New Year's Eve Gala" and watch exciting programs together with JD.com, "warmly" heading towards 2024.