On December 15th, Chen Xiangdong, founder, chairman, and CEO of Gaotu, posted on Weibo: "The data for Gaotu Jiapin, created by everyone together on December 14th, is out!". Data shows that on December 14th, the cumulative daily sales of Gaotu Jiapin's live streaming sales exceeded 11.8 million yuan, the highest online number in the live room was nearly 180000, the cumulative order volume in the live room was nearly 220000, the number of viewers in the live room exceeded 13.55 million, and the number of fans exceeded 1 million.
Chen Xiangdong wrote on Weibo, "Really, it's great to win a big victory together! Thank you to every caring and supportive partner, thank you to every learning and striving partner, thank you to every one who strives to create miracles! Trust, not disappoint, for excellence, for deserve, we bravely set out again, and we have the ambition to reach new heights!"
With the continuous fermentation of the recent "essay controversy" in Dongfang Selection, Gaotu Jiapin, which has also shifted from the education and training industry to live streaming sales, has indirectly benefited. On December 14th, Yu Minhong, Chairman of Dongfang Zhenxuan, and Sun Dongxu, CEO, apologized one after another, but a large number of Dongfang Zhenxuan fans still flooded into the Gaotu Jiapin live broadcast room that evening. In terms of the secondary market, as of the close on December 14th, Gaotu, which was listed on the US stock market, rose more than 29% to $4.77 per share, with a total market value of $1.243 billion.
It is reported that the predecessor of Gaotu was "Learn from Who". It was founded in June 2014 under the leadership of Chen Xiangdong, and the team members were mainly composed of core technical backbones from education and training institutions such as New Oriental and internet companies such as Baidu and Alibaba. Gaotu Jiapin is a live streaming sales platform under Gaotu, which has released a total of 929 videos as of 10:00 on December 15th.