"Next year's market competition will become more intense." On December 14th, Li Bin, founder, chairman, and CEO of NIO, stated in a media communication meeting that he has been emphasizing internally whether the market competition will improve next year and whether NIO will give up fantasies about whether to exchange price reduction for sales. Although there is still a gap between the actual sales situation and the target, NIO will not exchange price for quantity. The goal is to convert sales ability into sales volume and continuously improve gross profit margin.
Li Bin admitted that the biggest lesson this year was the lag in sales training and the loss of intended orders due to delayed follow-up. For next year's expectations, he stated that the NIO brand will not release new models and will "sell cars honestly".
Li Bin stated that in the previous two years, due to factors such as insufficient infrastructure and soaring lithium prices, the high-end pure electric vehicle market has not yet exploded. Based on the current market trend, it is expected that the high-end pure electric new energy vehicle market will experience an explosive growth turning point from 2024 to 2025.
In addition, for the second brand, he revealed that the home market is relatively easier to define compared to the high-end market, and there will not be many models launched for the home market. "The second brand only has three cars in its lifecycle, so do a good job with these three cars.".