The recently updated iOS 17.2 system has officially launched the "Space Video" shooting function, which has accelerated the launch of Apple's Vision Pro and also increased the industry's attention to high MR headsets.
It is understood that currently only the iPhone 15 Pro series models support shooting spatial videos, and only support recording specifications of 1080P30 frames. After recording, the video can be revisited in 3D on the Apple Vision Pro in the future.
Some insiders said that the addition of the iPhone 15 Pro series to support space video shooting will greatly reduce the threshold for ordinary users to shoot 3D video, thus promoting the development of UGC and giving birth to a short video platform that can compete with Tiktok, Kwai and other space videos.
At the same time, there is also news on the supply chain side that Apple's Vision Pro head display production has entered an accelerated stage. Huawei and ByteDance are also secretly developing MR head display products that can compete with Vision Pro.
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It is understood that the space video shooting function needs to be actively activated by the user. In the iPhone settings options, go to Camera - Format - Click to open "Apple Vision Pro Space Video". The "Vision Pro" icon will appear on the camera shooting interface, and click to shoot a 1080P30 frame space video.
Currently, among Apple's products on sale, only the iPhone 15 Pro series models support shooting spatial videos, and the captured videos can still be played as regular videos. In the future, Apple Vision Pro will support playing spatial videos.
Shooting interface
The reporter learned that the shooting of space videos requires the use of the main camera and wide-angle lens of the iPhone 15 Pro. The combination of the two lenses ultimately forms a space video with a "depth of field" effect. If you want to browse spatial videos on other MR devices, you need to first use a third-party app to convert the videos, such as Spatialify.
After conversion, the effect can support playback of other VR headsets
A VR content practitioner told a reporter from New Consumer Daily that in the past, shooting spatial videos required professional equipment and technology, and the cost was relatively high. Therefore, there is almost no personal user generated content (UGC) on video platforms, so it is rarely disseminated among users.
The other party added, "The current support of iPhone 15 Pro for space video shooting can greatly reduce shooting costs and videos, allowing ordinary users to easily capture videos with three-dimensional and realistic effects, thereby promoting the development of UGC."
"In the VR/AR field, the spatial video shooting function can provide users with a more realistic immersive experience and also promote the development of VR/AR technology. In the fields of computer vision and artificial intelligence, the spatial video shooting function can provide more data and application scenarios, promoting innovation and application of related technologies," said Jiang Han, a senior researcher at Pangu Think Tank, to a reporter from New Consumer Daily
According to incomplete statistics from Xingkuang, multiple listed companies have already made layouts in VR/AR content, including Mango Super Media, Hengxin Oriental, Fengshang Culture, Caesar Culture, Lisheng Sports, Tiandi Online, Blue Cursor, Chinese Online, City Media, National Culture, and Fengyuzhu, covering multiple directions such as sports, virtual humans, VR education popularization, VR digital research, etc.
Apple presses the accelerator button, Huawei, ByteDance or follow up on high-end MR headsets
Apple's Vision Pro headset has officially been launched and entered an accelerated phase of sales. Previously, there were supply chain reports that Apple will officially mass produce the Vision Pro in December this year, with the first batch of around 400000 units in stock. The sales target for 2024 is 1 million units, and the third year will reach 10 million units.
According to incomplete public information statistics, the proportion of Vision Pro in the supply chain in mainland China has significantly increased to around 60%. This includes Luxon Precision and GoerTech, which are responsible for assembling the entire machine, BOE and Shiya, which are responsible for supplying micro display components, Shunyu Optics, Crystal Optoelectronics, and Sudavig, which are responsible for supplying optical components, as well as Desai Battery, Xinwangda, and Zijian Electronic Technology, which are battery suppliers.
The release of Vision Pro has also attracted the attention of other brands to the development of MR. Previously, there were rumors that Huawei's executive director and CEO of Terminal BG, Yu Chengdong, said at the Huawei pollen annual meeting, "Here, I would like to share a secret with everyone. Next year (Huawei) will launch very leading, innovative, and disruptive products."
It is speculated that the product may be an MR/VR product and will be equipped with a flagship Kirin 9000S desktop processor. The overall design adopts a "built-in computing unit, battery pack external" design form, equipped with active cooling for thermal management.
According to other media reports, ByteDance has cancelled PICO's next generation VR head display PICO 5. In PICO, all resources are concentrated on the confidential long-term project code named "Swan", aiming to eventually develop a high-end head display using cutting-edge technology.
Yuan Shuai, Deputy Secretary General of the Zhongguancun IoT Industry Alliance and Executive Director of the High Quality Development Promotion Project for Specialized, Refined, Special, and New Enterprises, told a reporter from the New Consumer Daily, "Huawei and Apple have both entered the MR industry, which may have a positive impact on the AR/VR and MR equipment manufacturing industries in the short term. With the addition of the two technology giants, investment and research and development in these fields may further increase, thereby promoting the development of these industries."