On November 28th, Starbucks China made its debut at the first China International Supply Chain Promotion Expo (referred to as the "Chain Expo"), with the theme of "Rooted in China, Unlimited Chain Creation", showcasing the large-scale integration of Starbucks China's vertical industrial chain from raw beans to coffee.
In the Healthy Life Chain exhibition area of the Chain Expo, Starbucks booths are divided into four major sections: "Integrating the Industry Chain," "Strictly Guarding the Food Safety Chain," "Promoting the Digital Intelligence Chain," and "Building a Green Chain.". Among them, "Integrated Industry Chain" demonstrates that after the official completion and operation of Starbucks China Coffee Innovation Industrial Park, Starbucks has achieved large-scale integration of vertical industry chain in China from planting, procurement, blending, baking, and distribution. "Strictly Adhering to the Food Safety Chain" demonstrates Starbucks' actions based on the highest industry standards, creating a food safety culture that involves all employees, and strictly adhering to the "gold standard" of food safety.
"Promoting Digital Intelligence Chain" focuses on five key areas: customers, partners, coffee, efficiency, and sustainable development. It introduces that after Starbucks China Innovation and Technology Center settled in Shenzhen in August this year, it has promoted high-quality development of digital intelligence through technological capability improvement and data infrastructure construction. "Building a Green Chain" adheres to the sustainable development concept of "giving back more than using natural resources", reflecting Starbucks' green concept that runs through various links such as planting, procurement, production, processing, and the third space of stores, as well as exploring more sustainable innovation measures in the future.
Starbucks Global CEO Nasihan emphasized in his video message that Starbucks has a firm confidence in its long-term outlook and investment in China. Starbucks stated that after being rooted in China for nearly 25 years, China has become the world's largest and fastest-growing overseas market for Starbucks. The relevant achievements cannot be separated from deep cultivation and layout in the supply chain industry chain. In the future, Starbucks will continue to work with more partners, continuously optimize and strengthen the construction of supply and industrial chains, and promote the integration advantages of planting, production, and consumption in a "three in one" manner. It will continue to fulfill its commitment to building a world-class coffee industry chain in China.