Recently, Dahe Finance Cube reporter Wang Ningning from Shenzhen learned from Yueke that RELX Yueke's overseas business has entered 52 countries and regions, and has taken a leading position in the market for replaceable electronic cigarettes in countries such as Spain, Italy, South Korea, and the Philippines.
It is understood that Yueke's overseas exploration began in 2019. In 2021, Yueke's new company responsible for overseas business, "Yueke International", was officially established. In November of the same year, the disposable electronic cigarette brand WAKA was launched for overseas markets, and global development continued to accelerate.
Following the high-quality R&D system, WAKA was awarded the "Best New Brand"
In recent years, the global electronic cigarette consumption market has developed rapidly. According to the report "2022 Blue Book of Electronic Cigarette Industry Export", the global electronic cigarette market size will exceed 108 billion US dollars in 2022. The mature industrial foundation of Chinese electronic cigarettes will become a strong guarantee for Chinese brands to go overseas and compete with international giants.
At present, Yueke International has launched a dual brand strategy, maintaining RELX's leading position while adapting to the development trend of disposable e-cigarettes through WAKA to meet more consumer needs. It is reported that RELX and WAKA both follow the high-quality production and research and development system of Yueke, and undergo 195 quality tests before leaving the factory. The product standards are based on the relevant standards of EU countries and the requirements of the US PMTA for limited content HPHCs, meeting the strict quality requirements of overseas markets.
Yueke's innovative research and development in line with the trend of overseas e-cigarette consumption has quickly gained recognition from the industry and consumers. In 2023, WAKA won the "Best New Brand" award and WAKA soPro PA10000 won the "Best Disposable Product" award at the Vaporound Annual Awards, which is known as the "Oscar for the Global Electronic Atomization Industry".
Among them, the WAKA soPro PA10000 is equipped with a brand new DUALMESH atomization platform, providing strong and surging smoke while ensuring maximum stability in taste. The product has a one-time liquid injection volume of 18ml and can provide nearly 10000 mouthfuls of suction. The innovative LED warning light on the body can also remind consumers of the remaining battery and the number of suction ports. Currently, WAKA soPro PA10000 has entered markets such as Canada and is loved by local consumers.
Establish a localized operation team to develop new products based on regional consumer preferences
Localized operation is an important part of Yueke's overseas layout. At present, Yueke International has established a diverse local team with offices and locations in multiple countries, conducting targeted research based on the taste preferences of consumers in different regions, and developing products.
In 2020, Yueke International launched the "Tasting Officer" project, inviting local users to participate in product design. For example, European users have a preference for flavors such as cranberry and licorice, while Southeast Asian users prefer the taste of lactobacillus beverages. After collecting feedback on local user preferences, Yueke International immediately developed new products for these regions. In the R&D testing, over 2000 atomizing bombs were only used for testing consumption. At present, the WAKA disposable e-cigarette series has launched 12 different product lines and over 200 flavors that cater to the preferences of consumers in different regions.
In addition to forming a localization team and providing high-quality products, Yueke International also considers itself a part of its region, strictly complying with local regulatory regulations and producing products that meet regulatory requirements. Since 2019, Yueke International has established partnerships with several top international distributors, including Quanjia, Rosen, 7-11, Lazada, and other well-known global and local retail chains.
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