During the Double 11 period, Bilibili (hereinafter referred to as "B Station") saw a rapid increase of 251% year-on-year in GMV of goods carried by B Station. The consumption and trading atmosphere in the community is also becoming increasingly strong. During the promotion period, the number of live streaming videos with goods on Bilibili increased rapidly by 233% year-on-year, and the number of live streaming sessions with goods increased by 105% year-on-year.
More and more brands and merchants have established a full chain marketing path on Bilibili, including fireworks platforms, brand advertising, effect advertising, and sales promotion. At this important e-commerce promotion node, Bilibili has become one of the largest sources of increment for e-commerce platforms and brands.
Li Ni, Vice Chairman and COO of Bilibili, once stated that deeply influencing users' consumption mentality is a unique and irreplaceable value of Bilibili, and it is also an asset that all brands need to deposit.
Based on the "big open loop" strategy, during this year's Double 11 period, B Station reached deep cooperation with three leading e-commerce platforms, Taotian Group, JD, and Pinduoduo.
Among them, Bilibili and Tmall held large-scale integrated marketing activities around the promotion; The grass planting plan "Jinghuo Plan", which collaborates with JD, was launched during the pre-sale period to help merchants better measure the effectiveness of grass planting data; In terms of Pinduoduo, the number of UP owners that Pinduoduo collaborated with during the Double 11 period has increased by over 140% year-on-year.
The incremental value that Bilibili brings to e-commerce platforms and merchants is increasingly evident around the "Big Open Loop". During the Double 11 period, Station B brought over 50% of new customers to businesses in eight vertical industries such as maternal and child care, food and beverage, among which the new customer rate in the maternal and child care industry was as high as 89%. Various platforms and brands have reaped new growth dividends in the "blue ocean" of traffic on Bilibili.