On November 11th, during the JD 11.11 Media Open Day, JD announced that as of now, the cumulative number of viewers of JD's live streaming sales has exceeded 320 million. Meanwhile, this year on November 11th, JD has accumulated sales of about 300 brands exceeding 100 million yuan, and the number of new merchant transactions has increased by more than five times compared to the same period last month. Moreover, a large number of brands and merchants still maintain a high-speed sales growth trend.
JD Retail CEO Xin Lijun stated on the Open Day that JD's low-priced products are always supported by quality and service while providing consumers with a richer range of low-priced products. JD's live streaming of procurement and sales aims to enable brand manufacturers, upstream and downstream of the industry chain, to make money and enable consumers to enjoy maximum benefits through the method of "no pit fees, no commission from influencers".
With the most sincere prices, attractive products, and thoughtful services, this year's JD 11.11 has fully ignited the shopping enthusiasm of consumers nationwide. The number of products on JD's 10 billion subsidy channel has increased by two times compared to 618, and the user base of the channel has also increased by nearly five times compared to June; Within the JD 9.9 package channel, the sales of high-quality products from hundreds of industrial belts have exceeded one million units; The transaction volume of JD's flash killing channel increased nearly 10 times compared to the month on month in September.
On November 11th of this year, JD's live streaming of procurement and sales has become the focus of attention throughout the industry.
In addition to JD's live sales, JD has launched multiple low-cost measures since the beginning of this year. This year, JD 11.11, including channels such as 10 billion yuan subsidies, 9.9 package shipping, and flash sales, also achieved explosive growth.
On JD's 1111 billion yuan subsidy day, which opened at 8pm on October 31st, the channel's transaction volume exceeded 100 million yuan within 4 minutes of its opening; On the "9.9 Free Shipping Day" launched on November 2nd, the full day order volume of JD 9.9 Free Shipping Channel increased by over 35 times compared to JD 618 this year, and the number of shopping users increased by over 28 times.
Driven by low prices, authentic products, and good service, JD 11.11 has numerous highlights. Especially as more and more young people demonstrate strong cultural confidence, during the November 11th period of this year on JD.com, a large number of high-quality domestic products were sold well, with the proportion of domestic consumption in the 1990s and 2000s reaching 62%, becoming the absolute mainstay of domestic consumption.
At the same time, imported goods have also shown a trend of both supply and demand. Among them, JD International continues to enrich the supply of imported goods through innovative models such as national pavilions, buyer stores, and global supermarkets. During the November 11th period of this year on JD.com, the number of products in the buyer's store increased by 10 times year-on-year, and the transaction volume of the National Pavilion and global supermarkets both increased by more than 3 times year-on-year. With the high operation of the China Europe freight train, a large number of European imported products have been taken into the pocket of Chinese consumers, with goods from France, Germany, the Netherlands, Italy, and Spain ranking among the top 5 consumers with the highest order volume.
Upstream News Reporter Ma Liang