On November 12th at midnight, the 2023 Tmall Double 11 will end. The user scale and merchant scale have significantly increased, and the scale advantage has further expanded, driving a comprehensive increase in order volume and transaction volume. The brand has achieved the most important business explosion in a year on Tmall.
As of midnight on November 11th, a total of 402 brands had transactions exceeding 100 million yuan, of which 243 were domestic brands, and 38000 brand transactions increased by over 100% year-on-year.
Consumers have shown greater enthusiasm for Tmall Double 11, with a total of over 800 million users visited throughout the entire cycle, reaching a historic peak. The number of 88vip users has exceeded 32 million, reaching a new historical high, with double-digit year-on-year growth in transactions, highlighting the effectiveness of the "user first" strategy.
Merchants have shown stronger operational enthusiasm towards Tmall Double 11, with a 150% year-on-year increase in the number of active weekly merchants and a double-digit year-on-year increase in the number of daily advertising paid merchants.
The price power effect brings about synchronous growth in user scale and merchant business. In the third tier and below markets alone, this year, Tmall Double 11 has added over 20 million new purchasing users and over 140 million new orders.