The 6th China International Import Expo (hereinafter referred to as "CIIE") was held in Shanghai from November 5th to 10th. As a special selling e-commerce platform, Vipshop, a US stock company, has created an immersive experience hall called "Online Olay" at the CIIE, focusing on themes such as exquisite fashion, trendy trends, a better life, and green environmental protection. It has built a deep scenario oriented brand special selling space.
At the same time, Vipshop App launched a special session of the "Cloud based Promotion Expo", collaborating with international brands such as Crocs, Daniel Wellington, DKNY, GANT, Michael Kors, Neil Barrett, Pinko, Swisse, Clinique, Elizabeth Arden, and bringing nearly 100000 products such as clothing, footwear, sports and leisure, beauty and skincare, home appliances, and nutrition and health care to consumers at better prices.
The relevant person in charge of Vipshop said, "In order to make consumers feel the on-site atmosphere of the Expo, we have moved the visual design of the offline exhibition hall to the online without any changes. We hope to pass on the new trend of quality life through Vipshop's' Cloud based Expo ', so that consumers can encounter a better global life without leaving their homes
At this year's CIIE, Vipshop issued its first global buyer declaration, stating that Vipshop buyers "focus on global good products, select brands, strictly control quality, ensure price advantages, and make users feel at ease", "work together with brands to create authentic special sales, so that good products benefit thousands of households", "adhere to the concept of environmental protection and sustainable development, and actively promote green consumption behavior", and so on.
Vipshop has over 1000 professional buyers distributed worldwide and has established offices in multiple countries and regions. Through professional training and a mature operational system, Vipshop buyers have gained insight into the industry and popular trends, selecting global brands and selecting high-quality products with high cost-effectiveness.
In the current era of highly integrated development in both international and domestic markets, we hope to fully leverage Vipshop's role as an 'online Olay' platform, and work with global partners to provide consumers with higher quality goods and services, helping to improve and upgrade the consumer market, "said the relevant person in charge of Vipshop.