In 2023, General Motors spent a fulfilling year in China.
China is General Motors' second largest market and strategically important. At the same time, we have always promised to bring the best products, technology, and services to the Chinese market, which is our unwavering commitment to the Chinese market, Julian Blissett, Global Executive Vice President of General Motors and President of General Motors China, stated in an exclusive interview with surging news reporters.
Bai Li said that this year General Motors still spared no effort to promote localization in the Chinese market, having had a busy and interesting year. In terms of imported products, General Motors has brought multiple classic products to China; In terms of joint ventures, Buick's electric vehicles E4 and E5 based on the Autotronic platform have been launched to the market in the first half of this year, and these two models have shown good growth momentum; SAIC GM Wuling has also launched multiple new models such as the Bingo and Yunduo, with a strong market response.
In terms of intelligent driving technology, he introduced that the Super Cruise super assisted driving system will be installed on more and more car models. In the Chinese market, General Motors has chosen Chinese autonomous driving startup Momenta to assist in the development of Super Cruise. In fact, as early as 2021, General Motors had already seen the potential of this local company and invested $300 million in it.
In the Chinese market, autonomous driving undoubtedly has great potential. Whether it's autonomous taxis or private vehicles, this opportunity is huge and certain, which is also the reason why General Motors is investing heavily in this field. "Bai Li believes that the acceptance of intelligent driving by Chinese consumers is far higher than that of other markets.
It is worth noting that the promotion effect of "exhibits becoming goods" has been fully reflected on the General Motors booth.
According to Bai Li, the Durant Guild, a high-end imported car and lifestyle platform under General Motors, has introduced Chevrolet TAHOE Taihao and GMC YUKON Yukon, which will start selling next year.
It is precisely based on the enthusiastic feedback from past exhibitions that General Motors established the Dorango platform last year. At the same time, based on the feedback received at the CIIE, it was decided to introduce these two leading products in the full size SUV market to achieve the CIIE effect of "exhibition products becoming products".
It is reported that in order to cooperate with the product launch, Doug will focus on improving customer engagement and interaction, and plans to open direct exhibition halls and delivery centers in major first and second tier cities across the country by the end of next year. Meanwhile, Daolange is seeking potential partners in the Chinese regional market, striving to expand into more cities and accurately cover the target audience of imported cars. This helps Daolange integrate customer touchpoints such as physical showrooms, flash stores, digital services, and on-site services, creating an inclusive and comprehensive excellent experience.
In addition, General Motors has also brought three classic new energy versions, including the Chevrolet CORVITE Corvette E-Ray hybrid sports car and Chevrolet SILVERADO EV Sorod full size pure electric pickup truck, as well as the GMC HUMMER Hummer pure electric pickup truck. It is worth noting that the first two models are the first models in China.
In the automotive industry, cooperation between traditional giants and new Chinese forces has been a hot topic recently. Regarding this, Bai Li said, "As for General Motors itself, we are very open to future cooperation methods and possibilities. We believe that as long as there are business needs and in line with the company's strategy, there is a possibility of cooperation