NetEase's Digital Sail Brand Strategy Upgrade Focuses on "Digital Intelligence Software Production" to Build an Industrial Chain Ecological System
美少女994
发表于 2023-11-5 18:04:48
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Reporter Li Chunlian from our newspaper
The wave of intelligence is surging forward, digitization and intelligence are not only changing the work and life of the public, but also bringing infinite imagination to the industry.
On November 2nd, at the 2023 NetEase Digital+Conference themed "Digital Intelligence Cohesion, Joining the New Journey", NetEase Digital Fan announced a new brand strategy, positioning itself as a "leader in digital intelligence software production", proposing a digital intelligence ecological methodology, with "product+engineering+talent" as the core, to build a unique digital intelligence competitiveness for each organization. Around this, NetEase Digital Sail has launched upgrades and innovations in multiple fields and dimensions, including product, ecology, and talent cultivation, to win the new era of digital intelligence with partners and customers.
At the opening of the conference, Yang Xiaoyong, Deputy Director of the Hangzhou Municipal Bureau of Economy and Information Technology, delivered a speech, affirming NetEase's significant contribution to the construction of Hangzhou's digital economy over the years. He also stated that the "NetEase Digital+Conference" is a typical representative of the specific implementation of strategic cooperation between NetEase and the Hangzhou Municipal Government, and has gradually become a special conference on digital transformation in Hangzhou.
The path and methods for achieving digital intelligence in different industries are different, but the common point is that universal technology is needed to meet flexible needs. "Wang Yuan, Vice President of NetEase, Executive Dean of NetEase Hangzhou Research Institute, and General Manager of NetEase Digital Fan, stated at the NetEase Digital+Conference that software production is a key factor in building the competitiveness of enterprises' digital intelligence and can meet the customized needs of businesses in the digital intelligence process, Let the individuality of each enterprise be fully respected and its potential be fully unleashed.
On the basis of the ecological methodology of digital intelligence, NetEase Digital Sail has released the Sailing Plan 2.0, with the value proposition of "building a value community". It integrates five categories of ecological partners, including strategic partners, service partners, solution partners, distribution partners, and newly added talent partners, and has released and upgraded a series of ecological policies, plans, and rights. In the next 5 years, NetEase Shufan will develop 10000 partners, provide 100000 seats, gather millions of developers, and jointly create an efficient business ecosystem.
As one of the first ecological partners of NetEase's Shufan Sailing Plan, Zhu Xinyi, the managing partner of KPMG China Ecology and Partners, stated at the meeting that both parties have jointly created rich scenario based application capabilities to provide effective support for digital transformation of enterprises in various industries. KPMG will continue to work with NetEase Digital Sail to promote the deep integration of emerging technology research and development with business scenario practice, continuously deepen industry customer service capabilities, and work together to meet the digital transformation needs of more industry customers.
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