On August 20th, Faraday Future (FF), listed on NASDAQ, announced that it will hold the "FF China US Automotive Industry Bridge Strategy" press conference on September 19, 2024. At the event, the company will share more detailed information and execution plans of its new strategy, and introduce Faraday Future's second brand.
According to sources from Faraday Future, the "China US Automotive Industry Bridge Strategy" and the second brand strategy will enable the company to utilize advanced AI and software technology to serve users in multiple segmented markets, accelerating the entry of FF electric vehicles into the mass market. Meanwhile, while maintaining its positioning as an ultra luxury product, Faraday Future remains focused on executing its global strategy.
In addition, the bridge strategy marks the company's return to a dual brand strategy. As part of its dual home strategy, Faraday Future is expected to leverage its corporate bridging value by integrating the advantages of the US automotive industry with those of Chinese OEMs and component suppliers and their supply chains, with a focus on the $20000 to $80000 price range market.
By endowing the second brand with many core technologies for the $300000 FF 91, our bridge strategy plan aims to launch electric vehicles with higher cost-effectiveness, "said Matthias, Global CEO of Faraday Future.
At present, Faraday Future has entered into negotiations with multiple Chinese host manufacturers and global suppliers. The company expects to leverage its capabilities in product, technology, and regulatory processes, as well as its manufacturing plant located in Hanford, California, through industry coordination and cooperation, to help build a bridge between the automotive industries in the United States and China.