On August 13th, Starbucks announced that Brian Niccol, the current Chairman and CEO of Chipotle, will assume the role of Chairman and CEO on September 9th, 2024. As soon as the news came out, Starbucks' stock price skyrocketed by 24.5%, setting the best single day performance for the company since its IPO in 1992. Niccol will become the second external CEO in Starbucks' history, with the first being Indian American manager Laxman Narasimhan, who is also responsible for Starbucks' poor performance. He has been in office for less than a year and a half. In this issue of 'Reading One Flag', we will take you on a look at the ups and downs of Starbucks' stock price this year.