On August 14th, Amazon announced the latest progress in combating counterfeit goods and protecting brand rights in China for 2024. According to data provided by the platform, since 2024, Amazon has supported and cooperated with law enforcement agencies across China to take over 30 enforcement actions against counterfeit sellers and their upstream manufacturers and suppliers, covering multiple categories such as sportswear, auto parts, beauty, luxury goods, 3C digital, games, toys, etc.