The aesthetic concept of "everything can be in the new Chinese style" is now advancing brilliantly, and products such as clothing, jewelry, and beauty that incorporate Chinese elements are becoming increasingly popular among consumers, especially young people. A few days ago, Jingdong Garment&Beauty Co., Ltd., aiming at the exclusive venue for the new aesthetics of Chinese goods launched on Qixi, joined hands with the old shop gold, Chow Tai Fook, Mao Geping, Impression Mou, and Mastery to select Chinese romantic goods such as gold, crystal wood ornaments, perfume, and launched a discount of 40 for every 300, and several selected Chinese goods as low as 7.7 yuan. On August 7, Jingdong Fashion and Beauty Studio also invited the design masters of Guoli to give gifts to consumers for science popularization, ancient and modern Qixi, to interpret the aesthetic connotation of domestic products, so that more people can understand and choose products of domestic brands. In addition, JD Apparel Beauty has also partnered with JD Health to launch a public welfare activity that cares for children's psychology, fulfilling social responsibilities together with domestic brands. Search for "Chinese New Aesthetics" on the JD App to enter the venue and convey Chinese romance and love.
The Lopa, which symbolizes the love between two people, the zan hairpin, and the sachet with meaning of belonging, were listed as three of the top ten love keepsakes in ancient times. With the change of lifestyle and technology, Chinese people began to rely on scarves, hairpins, and fragrances for their implicit feelings. This Jingdong Qixi Festival brings the all-purpose magnolia mulberry silk square scarf, which combines the high purity magnolia with the modern double-sided process of the same flower and color, and hides deep feelings in the brocade. Present your beloved with an Ice Shiree Illusion Gilded Ladies Fragrance Gift Box, or personally put on a Chimera Rose Hair Grab with a continuous floral design, expressing your overflowing love deeply. In ancient times, Mao Geping's Airuo Galaxy Cosmetic Gift Box, which combines traditional skin care and modern sunscreen, and other domestic beauty cosmetics, has become a must for modern Qixi, bringing Chinese elements to life.
Although traditional Qixi gifts, such as sachets and hairpins, are integrated with contemporary fashion elements, the rings, bracelets, earrings and jade pendants that are made of ancient gold technology have not undergone morphological changes with the change of times, and are still expressing the unique charm of Chinese romance. Among the various gold ornaments brought by the Jingdong Qixi Festival, Chow Tai Fook, which symbolizes auspicious luck, inherits the auspicious cloud gold ring and keeps the vow at the fingertips; The hollowed out Zhou Shengsheng gold bracelet of the ancient method and the gold rose earrings of the old shop inlaid with diamonds all use ancient techniques such as chiseling, filigree, gold repair, etc., to bring the China-Chic of elegance without dazzle. There are also double-sided carved impression Mou Hotan Jade Guanyin pendant, which is a symbol of countrymen praying for peace and happiness.
For a long time, JD.com has been promoting the growth and development of domestic brands. During this year's Qixi Festival, Jingdong Costume and Beauty also let countrymen know how the ancients "put their love on things and convey their love with things" by means of live science popularization. On the evening of August 7, the design master of Guoli visited the Jingdong Fashion and Beauty Studio to explain the meaning of ancient Chinese Qixi gifts, the aesthetic value of craftsmanship, the love tokens of historical figures and other classic stories together with Jingdong Shopping and Marketing, so that more consumers can feel the profound connotation of the new Chinese aesthetics and more people can understand and support Chinese goods.
It is worth noting that with the public welfare support of the China Social Assistance Foundation, JD Apparel and Beauty has also partnered with JD Health to launch and attract multiple brands to join the public welfare activities: for every successful purchase of a domestic product with the "Love East" logo, consumers will donate one charitable donation to the "Childhood Mental Health Protection Action" to safeguard children's mental health. The main target of this donation is Dandelion Middle School in Daxing District, Beijing. As the first non-profit private middle school in Beijing specifically designed for migrant children, it has been deeply committed to creating equal opportunities, teaching students according to their aptitude, and providing deep companionship for students for 19 years. It has led students with weak academic foundations who have followed their parents to Beijing to make a beautiful academic comeback. The donation will be used to provide better mental health protection for children. In the future, JD Apparel Beauty will also pay attention to more mobile children and continue to convey love and warmth.
When the traditional culture and oriental fashion are integrated, the Qixi China-Chic good thing is "fancy debut". You can open the JD App to search for "Chinese New Aesthetics" to enter the venue, so that this new Chinese romantic wind will blow into the hearts of more people on this Qixi, and the public welfare power of Chinese goods will be seen.