According to a report by market research firm TrendForce, the price of the new generation of iPad Pro has increased by $200 compared to the previous generation, and the iPad Air has also launched a 13 inch product, which may also squeeze out potential demand due to dispersed firepower. The agency estimates that the total shipment volume of AMOLED iPad Pro 11 inch and 13 inch in 2024 will be only 4.5 to 5 million units. It is expected that the overall shipment volume of AMOLED tablets will be about 9 million units in 2024, accounting for approximately 7% of the overall tablet market.