Red Star Capital Bureau reported on July 3rd that Starbucks announced an adjustment to its "Star Delivery" service fee: some products will start charging a packaging fee of 1 yuan per item, while the delivery fee will be reduced from 9 yuan per order to 7 yuan.
Zhuanxing Delivery is a delivery service under Starbucks. Starbucks' current adjustment allows members of the Star Club to enjoy a maximum packaging fee of 2 yuan per order placed through the official app/WeChat mini program. That is to say, the opening and packaging fee has no impact on the price of Star Club members who place orders for delivery.
Red Star Capital Bureau has noticed that coffee and food will be charged a packaging fee of 1 yuan per piece for all Starbucks products. If non Star Club members place orders through official channels and the takeout includes more than 2 servings of coffee or food, the overall takeout fee will be higher than the previous 9 yuan per order. Therefore, the two yuan per order cap on Starbucks official channels may have a member traffic effect.
In this adjustment, Starbucks has also upgraded its delivery packaging, including cup lids for hot drinks that are not easy to spill, paper bags with sealing labels for delivery, and a cold and hot separation method for separate packaging and delivery.
Specialized Star Delivery is a collaboration between Starbucks and third-party platforms, with Starbucks having over 4000 exclusive riders nationwide. According to statistics, the average delivery time for its orders is 17 minutes, and the vast majority of orders can be delivered within 20 minutes.
Red Star News reporter Cheng Luyang