On June 26th, Bilibili (hereinafter referred to as "Bilibili") celebrated its 15th anniversary. Chen Rui, Chairman and CEO of Bilibili, delivered a speech with the theme of "Accompanying Your Growth". Chen Rui announced in his speech the videos with the highest views among inbound users of different age groups in 2009, 2017, and 2022, and shared the content consumption trends of new energy vehicles and AI on Bilibili.
In 2009, Station B was just a anime vertical community, but with long-term cultivation of content ecology and benign interaction between creators and users, Station B has become one of the most popular apps among young people in China. According to the data released by Chen Rui in his speech, nearly 70% of China's post-90s (including post-00s) are active on Bilibili.
While achieving large-scale growth, the user stickiness of Bilibili is also increasing synchronously. In 2023, over 10 million people almost daily use Bilibili. More than 20 million full-time users per month. In addition, the official users registered in 2018 still maintain over 75% activity today.
How to keep users of different ages and periods who come to Bilibili active? The answer to Bilibili is to "accompany users to grow" and continuously provide them with the content they need. In 2023, the playback volume of games, food, knowledge, and other sub sectors still maintained a growth rate of over 20%. The growth rate of technology, fitness, home decoration exceeded 40%, and automotive content exceeded 50%. The daily average playback volume of maternal, child, and parent-child categories increased by over 110% year-on-year.
It is worth mentioning that in 2023, the daily video playback of AI related content on Bilibili increased by over 80% year-on-year, with popular content covering fields such as science popularization information, AI technology applications, digital humans, and creative applications. Chen Rui stated that over 80 million users watch AI on Bilibili every month, and 60% of AI related content consumers are born in the 2000s.
"The gathering of high-quality users has formed a unique community for Bilibili, attracting more and more UP owners to join and providing richer content. The rich content brings more users' retention and more content needs, continuing to attract more UP owners and more users. Therefore, the positive cycle between users, UP owners, and content is the reason for Bilibili's sustained and healthy growth." Chen Rui stated in his speech.