On June 19th, according to data from JD.com, as of 23:59 on June 18th, 2024, the transaction volume and order volume of JD 618 reached a new high, with JD Live's order volume increasing by over 200% year-on-year.
There are 83 brands with a cumulative transaction volume of over 1 billion yuan on JD.com 618, and sales growth of over 150000 small and medium-sized businesses has exceeded 50%. Hundreds of brand CEOs parachuted into JD's live broadcast room. The sales of related live streaming rooms have shown significant growth, among which the top 10 brands that attract user attention are Procter&Gamble, vivo (mobile phone brand), Midea, iQOO (mobile phone brand), Deshmann, Haier, Feihe, Aptamil Atami, Gree, and SK-II (skincare brand).
JD Cloud Yanxi Digital People have started broadcasting in over 5000 brand live streaming rooms, with a total duration of over 400000 hours, over 100 million views, and over 5 million interactions.
The number of online products subsidized with billions of yuan increased by over 100% year-on-year, while the number of subsidized users and order volume both increased by over 150% year-on-year. The 9.9 free shipping channel has over one million online products throughout its entire cycle, with user numbers and order volumes increasing by over a hundred times year-on-year. In addition, JD's 9.9 free shipping channel has brought a 2-yuan free shipping day for the first time, with sales increasing hundreds of times year-on-year. The number of new users for JD Xiaomo Cube's new product transactions increased by over 70% year-on-year, and the order volume increased by over 130% year-on-year.
On the eve of 618, JD's instant retail business, JD Instant Delivery, completed a comprehensive upgrade, providing consumers with the fastest 9-minute delivery service for all product categories. This year's JD 618 saw a 19% increase in average delivery time for orders compared to last year. The night time order volume after 8 pm increased by 56% year-on-year. The order volume of 3C accessories placed through JD's second delivery increased by 177% year-on-year, while that of sports and outdoor products increased by 166% year-on-year, and office supplies increased by 219% year-on-year.