"This is the least interesting Apple event I've ever seen."

"Look sleepy. Is Apple going to patch things up for another three years?"
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Last week, the iPhone15 series was officially unveiled to much ridicule. The main reason behind this is that netizens say that "the product is not bright" and "innovation is not sincere". According to the South + reporter, the iPhone15 series compared with the previous generation of products, only carried out key upgrades in the two major areas of image configuration and appearance design, and the rest are just conventional iterations, which cannot constitute major innovations.
Apple "lazy", consumers are not "wool", naturally will "vote with their feet".
The South + reporter observed that on September 22, with the official launch of the iPhone15 series, "iPhone15 and Plus break" and other entries on Weibo hot search. Zhu Xiao (a pseudonym), a mobile phone supplier in Guangzhou's Haizhu district, told reporters that the iPhone15 series of mobile phones "the market demand is really not ideal." Up to now there are still a lot of spot, basically no one to rob."
The reporter logged in to Apple's official website and found that the iPhone15 and 15Plus, no matter what the color and model, are available in an average of 8 working days, which is difficult to see in the newly released iPhone in the past. In contrast, the market situation of the 15Pro series is relatively good, and the queue is about 4-5 weeks, and some 1T versions need to wait more than 6 weeks.
The unusual behavior of market scalpers also seems to be telling. According to media reports, in the Apple stores in the concentrated areas of some cities, the first sale of the iPhone15 series on the same day, scalpers are unaccustomed to early "retreat", because "the price increase acquisition is not high, scalpers predict that the premium of the iPhone15 series will not be too much and will not last too long."
The personal experience of a digital blogger confirms this view - "The premium of the iPhone15Pro Max is too big, 10 minutes ago scalpers raised the price of 1,000 yuan, now 300 yuan." It is surprising how quickly prices have plunged.
Not long ago, UBS Securities released the latest report, said that due to the lack of competitiveness of the iPhone15 and other factors, after comprehensive evaluation, decided to reduce the shipment of the iPhone15 series of new machines from 80-90 million units to 78 million units. It is also the first professional organization to announce a downward revision of its forecast for iPhone15 shipments.
"At the high end of the market, Apple's monopoly will remain this year and next, but in the $600- $800 price range, Apple's share may continue to decline due to competition from Huawei and other Chinese vendors." Ivan Lam, senior analyst at Counterpoint.
IDC China senior analyst Guo Tianxiang also said that with the return of Huawei and other domestic Android manufacturers to establish their own high-end product rhythm and high-end brand image, Apple in China's high-end mobile phone market will encounter greater challenges.