Take advantage of the situation and seek new growth.
The economic cycle is not only the rhythm of the market, but also the melody of enterprise growth. To build an evergreen foundation, enterprises not only need to follow the trend and enjoy the prosperity of the prosperous period; We must also be able to face the storms of the adverse period and find new growth.
We are currently in an era of unprecedented changes, facing multiple internal and external pressures. We need to find ways to cross the economic cycle and be prepared to face new challenges and opportunities. During Japan's "lost thirty years", it also experienced a series of challenges such as foreign sniping, economic stagnation, consumer change, and aging population. However, there are still a large number of outstanding enterprises that can stand firm and achieve a century long inheritance and growth, becoming a benchmark for us to learn and learn from.
The Black Horse Global Study Tour will enter Japan's Evergreen Enterprise, telling the story of crossing the cycle with firsthand visitors, reviewing life and death decisions without gunpowder, interpreting business strategies in different periods, and exploring ways to grow against the trend.
01 Interview with Top 5 Enterprises and Schools on the Path to Counter cyclical Growth
Step into 7& Ito Training Center of Group I, 7& I Holdings Group is the largest circulation and retail company in Japan. It has companies such as 7-11, Ito Yokado, SOGO, Westinghouse Department Store, Seven Bank, etc. 7-Eleven has experienced multiple peaks and valleys in the world economy over the past 90 years. In the severe recession of the Japanese economy, it still maintained a continuous growth momentum for 41 years. We have over 60000 stores in 200 countries worldwide.
Japan Telegraph and Telephone Company (NTT) is one of the largest telecommunications companies in Japan and also one of the world's top 100 companies. In August 2023, it ranked 109th with a revenue of $97 billion, ranking second in the entire group's Japanese revenue (second only to Toyota Group). NTT DATA, which was spun off, is Japan's largest and one of the top ten IT leaders in the world.
Horika Manufacturing Institute was founded in 1953 with a history of 70 years. Its five major business departments include automotive testing systems and engineering; Environmental, Medical, Semiconductor, and Scientific Instrument Business Units. The global market share of engine exhaust detection systems is 80%. Mastering globally leading product technology in every field: flue gas exhaust devices account for 20% of the global market, red blood cell CRP analysis accounts for 100% in Japan, and mass flow controllers account for 60% of the global market.
A high-end workshop with a history of over 300 years, the craftsmen with fine tails are known as national treasure level technicians. Actively innovating in technology, brand, and product, it has gained the favor of international brands such as Leica cameras, LV, Chanel, and Dior, thus reaching the forefront of global fashion trends.
Kyocera Corporation was established in 1959, and its business has evolved from the initial production and sales of ceramic products to various fields such as electronics, communication, semiconductors, ceramics, and solar cells. Kyocera Corporation is recognized as the most innovative enterprise in the world. Created 4 major miracles: ceramic product transformation technology enterprise; The established Kyocera and Second Telecom Telephone KDDI companies are both Fortune 500 companies; Japan Airlines went from losses to first place. Its founder, Kazuo Inamori, is known as the "Saint of Business", and its business philosophy and Amoeba business models are renowned worldwide.
02 Listen to the heavyweight sharing to understand the trend and plan ahead
Sharing theme: "Inspiration from the Japanese Consumption Era - Welcoming the Fifth Consumption Era"
The History of Changes in the Consumer Society and Its Implications for China: Characteristics and Opportunities of Population Aging and Single Economy: Prediction and Response to the New Consumer Era
Sharing theme: "Exploring the few successes amidst a large number of failures in the Tao cycle"
The History and Inheritance of Suntory Company: Certainty and Uncertainty in Enterprise Management, How to Find Success in Failure, and How to Create Popular Products that Adapt to the Times
Sharing theme: "The Enlightenment of Japan's Lost 30 Years on Chinese Enterprises"
A Review, Summary, and Reflection on Japan's Lost 30 Years: The Enlightenment of Japan's Economic Cycle on China's Business Strategy Against the Economic Cycle
In addition to the three heavyweight guests mentioned above, every time a company visits, Black Horse invites executives from the company to speak up and learn more about business management experience.
03 Experience Japanese Kendo Cultivation and Heart Cultivation
Kendo was one of the main skills used by ancient samurai to defend their country and defend against foreign enemies. It originated in ancient China and later spread to Japan, and was modified into a unique knife technique through study. It was not until the late 19th century that bamboo knives and protective gear were gradually used to engage in combat through moves such as hitting, hitting, stabbing, avoiding, and blocking, which gradually evolved into the current Kendo movement.
Kendo in Japan is a very important part of Japanese culture, incorporating a large amount of samurai spirit and etiquette. The so-called kendo is not only a fighting technique, but also a cultivation of mental skills.
The Black Horse Global Study Tour will arrange a special session to experience Japanese Kendo, taking you to fully experience the cultural and spiritual connotations of Kendo.
Who is suitable for coming
Firstly, the founder of a consumer retail enterprise: possessing a certain volume, especially suitable for chain brands that want to improve efficiency and achieve economies of scale;
Secondly, the founder of a technology manufacturing enterprise: wants to become bigger and stronger in segmented fields, especially suitable for specialized, refined, and innovative enterprises;
Thirdly, founders who focus on new opportunities: want to seize aging and low prices; New business opportunities brought by quality oriented and single economy;
Fourthly, I want to be the founder of a century old store: I hope to inherit the company's craftsmanship and keep the brand evergreen.
Registration Notice
Study tour time: December 3rd to December 9th (7 days and 6 nights)
Study tour fee: ¥ 59800 yuan/person (Black Horse alumni price: ¥ 52800 yuan/person) Note: The fee includes visa fee (single time), star rated hotel accommodation (upgrade to a single room requires self payment), group meal fee, transportation fee, tuition fee, and teaching materials fee.
Self financing of expenses: round-trip international air tickets, domestic urban transportation and accommodation, private optional projects, etc.
Previous evaluations from members of the Black Horse Global Study Tour:
I gained a lot from this study trip. I originally planned to take the management team to Thailand to build a team, but after going to Japan, I realized that simple play was too superficial and not very valuable. Following the Black Horse Journey, truly delving into the internal affairs of the enterprise, directly communicating with the senior management of the enterprise, and classmates directly and in real-time reviewing and communicating, truly integrating what they have learned with their own enterprise, is a valuable learning journey.
——Member of Black Horse Japan Study Tour Phase 1
This study tour in Japan has yielded great results, and it requires time and team to relearn the materials and PPTs. I am deeply impressed with 711. Although it claims to be a B2B company, I believe that it, like Uniqlo, is a data company that conducts various analyses and predictions for customers through powerful systems, achieving efficient and high-precision product development, and becoming a highly recognized and reliable infrastructure for customers. Ultimately, they focus more on customers rather than the industry and competitors.
——Member of Black Horse Japan Study Tour Phase 2
Looking back at the entire study tour in Japan, from learning in class to feeling out of class, I have summarized that the core essence of Japan's retail industry's success is: overwhelming commodity power, extreme customer experience, powerful backend data system, sound talent cultivation system, and the creation of an industrial ecological chain. These five essentials are interconnected, forming a closed loop, perfect and powerful. Next, I will start by creating value for customers and collaborating with them to improve processes and reduce costs. In addition, it is necessary to reduce factory costs, improve supply efficiency, and find ways to increase the added value of products purchased by customers.
——Black Horse Japan Study Tour Phase 3 Member
7 days, 6 nights, pure position 1, pure learning group
Enterprise visits+sharing of celebrities+cultural experience+review and exchange
Macroscopically, how to grow in a countercyclical manner and microscopically, how to learn how to strengthen a company well
Limited quota, scanning codes to grab seats