According to the official blog of Luckin Coffee, several Thai media outlets reported that on the morning of the 19th, the Royal 50R Group of Thailand officially filed a lawsuit with the court, demanding that the court order China Luckin Coffee to compensate for economic losses of 10 billion Thai baht. The court has filed a case for this. Luckin responded that the situation regarding the claim of 10 billion Thai baht by Thai fake Luckin remains to be verified.
As early as early 2022, some netizens expressed that they had tasted Luckin in Thailand. Apart from the copy being in Thai, almost all other visual designs were replicas of Luckin. In August 2022, Luckin Coffee issued a statement stating: Thai holiday! Luckin Coffee has not opened a store in Thailand. The Luckin store in Thailand is a counterfeit store.
On December 1st, the Central Court of Intellectual Property and International Trade of Thailand announced the final verdict on the case of China Luckin Coffee Company accusing the Royal 50R Group of Thailand of trademark copyright infringement - China Luckin Coffee Company was ruled against and immediately enforced.
It is reported that the Royal 50R Group of Thailand is a local Thai enterprise engaged in diversified business management in retail, new energy, tourism, real estate, catering, and other industries. Its subsidiary, Thai Luckin Coffee Co., Ltd., owns the Luckin brand trademark that is legally registered in the commercial hall of Thailand. It has now developed and operated more than ten Luckin Coffee shops in Thailand.