On November 23rd, Faraday Future (FF), listed on NASDAQ, held a "FF Middle East Strategy" press conference in Abu Dhabi, the capital of the United Arab Emirates. Matthias Aydt, the global CEO of Faraday Future, announced the FF brand and products' strategy and plan to enter the Middle East market, And announced the signing of strategic cooperation agreements with Master Investment Group and Siraj Holding LLC, which have royal backgrounds in the United Arab Emirates. Faraday will customize the limited edition FF 91 2.0 Futurist aiFalcon for the Middle East market in the future, with delivery planned for 2024.
Jia Yueting, founder and CPUO (Chief Product and User Ecology Officer) of Faraday Future, stated that the implementation of Faraday's future Middle East strategy will be the third pole after FF's China US dual home strategy, which is of great significance and will become an important springboard for Faraday's next step into the European market. Jia Yueting firmly believes that with the advancement of the Middle East strategy and the continuous implementation of other measures, it will greatly help the company's value return and help Faraday achieve strategic success step by step in the future.
Jia Yueting pointed out that Faraday has three major advantages in entering the Middle East market at this time in the future. Firstly, from a user perspective, the Middle East is the place with the highest concentration of people at the global pinnacle, and it is also one of the places where people are most interested in the top luxury products of Jizhi Technology. Secondly, from the perspective of the capital market, many sovereign funds in the Middle East attach great importance to the AI electric travel industry, and there are also many funds investing in this field. In addition, due to the support of national strategies, many countries in the Middle East are integrating AIEV or electric transportation industry supply chains, and these measures will also greatly help Faraday's future cost reduction and efficiency improvement.
According to a person related to the future of Faraday, the implementation of the company's Middle East strategy means that Faraday will fall into an important position in the ultra luxury car market in the future. According to the plan, the FF 91 2.0 Futurist Alliance (North American model) will also be exhibited at the world-renowned Abu Dhabi Pier Circuit on November 24th during the Abu Dhabi F1 Grand Prix Week. The Yas Ferry Circuit is one of the world's most technologically advanced tracks and the venue of the annual Formula One Atihad Aviation Abu Dhabi Grand Prix. Members of the royal family, government officials, and future partners of Faraday attended the press conference.