For domestic new energy vehicle companies, the layout of their product lines is an important guarantee for future performance growth. At the 2023 Guangzhou Auto Show, Ideal Automobile no longer only placed "eggs" in the "basket" of the incremental technology route, but also launched the global debut of Ideal MEGA pure electric products.
The selling price of Ideal MEGA will be within 600000 yuan, "said Liu Jie, Vice President of Ideal Automobile Commerce. From January 13th to 31st, 2024, as the test drive car enters the store, Ideal MEGA will start locking orders and prioritize production according to the order of booking. User delivery will begin in late February.
As the first pure electric product under Ideal, Ideal MEGA is built on an 800V high-voltage electric platform and is equipped with the Kirin 5C battery developed in cooperation with Ideal Automobile and Ningde Times. Its peak charging power exceeds 520 kilowatts and can achieve a 12 minute charging range of 500 kilometers.
According to Li Xiang, Chairman and CEO of Ideal Automobile, Ideal MEGA will open a new chapter for Ideal Automobile in the pure electric market. Since the beginning of this year, Ideal Automobile has developed rapidly, not only gradually reaching its peak among new forces, but also showing advantages in sales and financial performance. According to the financial report, in the third quarter of this year, Ideal Automobile had a revenue of 34.68 billion yuan, a year-on-year increase of 271.2%, becoming the first car company among the new forces to have a quarterly revenue exceeding 30 billion yuan; The operating profit and net profit were 2.34 billion yuan and 2.81 billion yuan respectively, achieving four consecutive quarters of profit. If the fourth quarter revenue reaches the expected level of 38.46 billion yuan to 39.38 billion yuan, Ideal Automobile is expected to become the first new Chinese automaker with annual revenue exceeding 100 billion yuan.
Sales, as the lifeline of car manufacturing enterprises, the growth of financial performance is bound to be inseparable from the improvement of delivery volume. After expanding the product matrix, Ideal Automobile will completely break free from the shackles. In the eyes of industry insiders, the three models under Ideal Automobile are currently in leading positions in their segmented markets. However, after entering the pure electric track, can we still ensure the increase of market share and maintain high gross profit while expanding at a high speed, As well as the steady upgrading of research and development level, further verification is needed over time.
Regarding the expectation of ideal MEGA sales, Li Xiang once stated, "The goal of (MEGA) is to become the top selling car model for over 500000 yuan, regardless of energy or body form
Similarly, Zero Run also hopes to use dual power to generate momentum. At this year's Auto Show, the Zero Run C10 made its debut, equipped with LEAP3.0 technology architecture, making it the first global model under Zero Run Motors. It will officially start pre-sale in January 2024 and be delivered in March. Geely, SAIC, Dongfeng, Chang'an, Great Wall, and others are still betting on the pure electricity market. Among them, Geely Holdings' electric brand, Jikubu, announced the price of its first sedan, Jiku007, and plans to launch and deliver it in January next year; As the second Avita sedan jointly developed by Changan Automobile, Huawei, and Ningde Times, the Avita 12 has made its debut, with a target of exceeding 5000 units within 12 hours of its launch; SAIC's Feifan and MG brands have respectively launched 2024 Feifan R7, Feifan F7 Urban Edition, and MG Cyberster, while Zhiji has made its debut in Zhiji LS6; Dongfeng Automobile Group has launched its first group attack with its three major product series brands, Dongfeng Fengshen, E π, and Dongfeng Nano; Great Wall Motors teamed up with five major brands, Haval, Weipai, Euler, Tank, and Great Wall Cannon, including the new color scheme version and co creation version of Haval Raptor, Weipai Gaoshan two co creation models, Tank 700Hi4-T first limited edition, Shanhai Cannon Performance Edition, Shanhai Cannon PHEV, and three "new cat outfits" of Euler Ballet Cat. In addition, as a new second-line car making brand in terms of traffic, Nezha Motors has released Shanhai Platform 2.0 and will gradually launch and iterate from 2024 to 2025.
The scale effect of our entire SEA architecture is being reflected, "said An Conghui, CEO of Jikron Intelligent Technology, who has confidence in the pricing of Jikron 007." With the application of more Haohan family platforms in the future and the continuous advancement of technology, the scale effect will be better and stronger. Currently, the company's gross profit margin is 12.3%, and I am full of expectations for higher growth
It is worth noting that perhaps Ideal Automobile is leading the new forces. Changan Automobile's new energy brand, Deep Blue, not only made its debut with its heavyweight models SL03i and S7i, but also released Deep Blue's super extended range technology at this year's auto show; Lantu Motors, which has a strong preference for the extended range route, has pre-sale its first electric hybrid sedan, the Lantu Chase PHEV.
Lantu adopts a pure electric architecture to achieve hybrid and multi powertrain technology routes, "according to Lantu Automobile CEO Lu Fang. Currently, Dongfeng Group has started exporting Lantu's electronic, electrical, and vehicle architecture technology to joint ventures within the group's sister units, In the future, the company will also conduct financing by allowing more people to participate in the car manufacturing industry (to attract investors). As for the IPO, we do have such a plan and have a preliminary timeline, but the specific route is still being negotiated