In November, the 7th CIIE arrived as scheduled. This year, Dingdong Maicai has dispatched a luxurious "buyer team" consisting of over a hundred product developers to discover cost-effective imported cuisine. In less than two days since the start of the CIIE, Dingdong's "buyer team" has achieved great success. The company has successively reached cooperation intentions with multiple enterprises in Australia, New Zealand, and Chile, planning to purchase beef, fruits, wine, milk, and other products worth billions of yuan, providing domestic consumers with more global food choices.
Based on the rapid growth of overseas product sales on the platform and multidimensional investigation of the origin, Dingdong Maicai established an Australian project team in August this year and launched a new "Australia Direct" channel on the APP. Taking advantage of the 7th CIIE, the Dingdong Maicai Australia project team has signed multiple large orders in succession.
Dingdong Maicai signed a memorandum of cooperation with Cargill Materials (Shanghai) Co., Ltd. and Shanghai Tiancuiting Health Food Co., Ltd. The three parties have agreed that Dingdong Maicai and Tiancuiting plan to purchase Australian beef products from Cargill and Teys in 2025, with a total purchase amount of approximately 140 million yuan.
Subsequently, Dingdong Maicai signed a letter of intent for cooperation with Silver Fern Farm in New Zealand and Tiancuiting in Shanghai, reaching a deeper consensus to promote more cooperation and drive high-quality meat from New Zealand into China in the future.
Dingdong Maicai has participated in the CIIE for the 7th time this year. With the help of previous CIIE events, Dingdong has successfully established long-term and stable cooperative relationships with foreign companies such as Chilean cherry enterprise Garces Fruit and New Zealand Silver Fern Farm. At this conference, Dingdong Maicai's "Buyer Team" also further communicated and explored new possibilities for future cooperation with the above-mentioned enterprises.
Garces Fruit has become an old friend of Dingdong grocery shopping. As the largest exporter of cherries in Chile, Dingdong Maicai became acquainted with them at the second CIIE and successfully completed an order for nearly 20 tons of cherries through a third-party company, establishing a long-term cooperative relationship between the two parties. At this year's CIIE, representatives of Garces Fruit not only brought their company's signature cherries, but also recommended other fruit categories from their own orchard to the Dingdong "buyer group".
After comprehensive communication and friendly negotiation between both parties, on November 6th, Xu Zhijian, Chief Commodity Officer (CMO) of Dingdong Maicai, signed a letter of intent on behalf of the company to cooperate with Garces Fruit. The plan is to purchase Chilean cherries, plums, peaches, and plums from Garces Fruit during the 2024-2025 production season. Unlike before, this cooperation will be achieved through Dingdong Maicai's self built global direct procurement supply chain.
Xu Zhijian stated that the 7 years since the CIIE were also 7 years of rapid development for Dingdong Maicai. At the CIIE, the product development team of Dingdong Maicai not only expanded their global perspective, but also discovered numerous excellent overseas products. Meanwhile, the company's global direct procurement supply chain has gradually been established and improved over the past 7 years. From Malaysia's Cat Mountain King Durian, to Thailand's Coconut Green, Peru's Avocado, Philippine Bananas, and now Chilean fruits, Dingdong Maicai's global direct harvesting capability is providing users with more and more high-quality and cost-effective world cuisine.
It is reported that on the basis of signing contracts at the China International Import Expo, Dingdong Maicai plans to gradually introduce imported cherries from multiple production areas such as Chile, Australia, and New Zealand through direct procurement supply chains for the 2024-2025 season. The overall sales revenue is expected to increase by nearly 60% year-on-year.