On July 10, Tiktok officially announced that Tiktok VR live broadcast has been launched in Apple Vision Pro. It is understood that the software supports 180& deg;、360° Panoramic live streaming allows users to have a sense of immersion even when they are not present, watching the live stream in real-time.
Just a few days ago, Kwai also announced the launch of Apple Vision Pro. Users can turn on Kwai by pointing at the air with one button, and can immersively browse short videos.
Ding Daoshi from Speed Research Institute said in an interview with China Business Daily: "Whether Kwai or JD or other platforms, the popularity of this product will certainly be high, but its sales will not be particularly high. Especially in this special environment this year, this product is often tens of thousands of yuan, but it does not solve special practical problems. Although it is very cool and advanced, its price and market positioning mean that there will not be particularly high sales."
Multiple products launched on Apple Vision Pro
Kwai announced to be the first batch of Apple Vision Pro applications released in China. Truly integrate the core playback and interactive functions of short videos into the three-dimensional space constructed by VR
It is reported that the Kwai VR version supports three screens, which is no longer limited to the limited number of screens. Users can swipe videos, browse their home pages, and open comment boards at the same time. By utilizing the powerful spatial interaction capabilities provided by VisionPro, the multi screen interface can also switch freely between the personal homepage and comment section as the viewing progresses, while keeping up with the jump.
In addition, users only need to move their fingers to switch between normal and immersive modes. In non immersive mode, alternative videos can be presented through the "main player+bottom panel" layout, allowing users to select their favorite videos in the "content candidate set". In addition, video barrages can also come to life in one second, jumping out of traditional screens.
According to Zhang Yi, CEO of iMedia Consulting, "Apple's usual practice is that the initial product launch event sparked heated discussions and some people queued up to compete. However, after selling for a period of time, people will find that this product has several pain points. Firstly, its price is too high, with 30000 yuan making it difficult for most people to have the opportunity to purchase and consume. Secondly, its achievable functions or practical situations are not high
Zhang Yi said that he was still not optimistic about the launch of Vision Pro by Kwai. Kwai's own consumer groups are relatively low-end, and most of them can only look up to this product, which is difficult to form a good sales volume, which is determined by the platform's user attributes. In addition, whether it is Chinese consumers or American consumers, overall its response value or consumption heat is actually decreasing.
On the Tiktok platform, the blogger "Konsn Play Digital" demonstrated Tiktok live with Apple Vision pro. Pinch with two fingers and you can give the anchor a like, "he said in the demonstration video.
As for how Tiktok merchants participate in VR live broadcast, Tiktok Group said that at present, Apple Vision Pro mainly watches the live broadcast room of Tiktok VR live broadcast. If you want to participate in the VR launch, you can experience it directly at the entrance of Tiktok live broadcast partner, Tiktok APP, and APP with access to Tiktok VR launch capability. If you want to try more forms of broadcasting, you can leave your WeChat contact information on your official account, and the staff will contact you as soon as possible.
In addition, JD.com has also launched the Apple Vision Pro, partnering with brands such as MOROR ART, Harman Kardon, and ROG to provide consumers with an immersive shopping experience that integrates real previews, intelligent shopping guidance, and other applications.
JD.com Vision utilizes the spatial computing technology of Vision Pro, integrating 3D scene rendering, panoramic images, 3D product models, and multi item matching functions to create a "what you see is what you get" shopping experience for users. After wearing the Apple Vision Pro, open JD.com Vision， You can directly "drag" your favorite 3C digital product to your home in a 1:1 ratio, observe the product details 360 degrees, and preview the actual placement and matching effect of each item in real life. It is clear at a glance whether the size of the sound system is suitable, where to place the product after purchase, and whether the color matching of the keyboard and computer you want to buy is consistent.
Can the applications on Vision Pro explode
It is reported that Vision Pro adopts new interactive methods such as eye tracking and gesture recognition, which provides developers with more innovative possibilities. Developers can utilize these new interactive methods to develop more natural and intuitive applications, providing a completely new user experience.
In addition, Apple has a large user base and a comprehensive ecosystem, which developers can leverage to port existing iOS applications to Vision Pro or develop applications compatible with iOS devices, thereby expanding the user base of applications.
However, industry insiders believe that developers also face some challenges in achieving success on Vision Pro. Firstly, the development cost is relatively high, and developing Vision Pro applications requires a certain amount of technical and financial investment, including purchasing development equipment, adapting and testing. In addition, due to the relatively small user base of Vision Pro, developers may need longer time to recoup costs.
In addition, in terms of technical and performance limitations, although Vision Pro has powerful hardware performance, it still has some technical and performance limitations, such as battery life, device weight, etc. Developers need to optimize within these limitations to provide a good user experience.
At present, Apple's product is well received, but not particularly popular because it is still a toy for wealthy people. Its value has not been fully explored yet because it requires a strong ecosystem and application scenario support. It seems that the freshness to be experienced is greater than the efficiency improvement it brings to actual work and life, "said Ding Daoshi.
When it comes to whether various apps on Apple Vision Pro can explode, Zhang Yi believes that the most important thing is to see how large the user base of Vision Pro is. Only when the user base is large enough can there be a chance for it to become popular. The user base is relatively small, and it is difficult to say how popular it is. So from this perspective, it's not the right time yet, so for these apps, the key is whether they can generate large-scale revenue or user scale.
In fact, for Apple, I don't think they have high expectations for market sales for this product. What's more important is that this product represents technological fashion, especially a fashion trend in consumer electronics. It even belongs to the ceiling level of existence, which actually shapes Apple's brand at the forefront of fashion technology in consumer electronics, and its role is greater than how much it can actually sell. "Zhang Yi said, that is to say, the brand value of this product is greater than the increase in brand value provided by Apple than the value of its actual product sales and profits.
Overall, there is room for development in creating apps on Apple Vision Pro, but developers also need to fully consider factors such as market demand, user acceptance, and competition, and continuously innovate and optimize applications to increase their chances of success. In addition, with the continuous development of technology and changes in the market, developers also need to closely monitor industry trends and adjust their development strategies in a timely manner.