On May 9th, NIO held its 500000 mass-produced vehicles offline event. NIO founder and chairman Li Bin revealed at the event that on May 15th, NIO will officially launch its second brand - Ledo.
It is reported that the first model of the Ledo brand, the Ledo L60, will benchmark against the Tesla Model Y and focus on the 250000 level household intelligent pure electric SUV market.
Recently, the official website of the Ledo brand has been launched, and the first model, the Ledo L60, has also appeared on the homepage with the words "Stay tuned".
Li Bin previously revealed that the first model under the Ledo brand will begin large-scale delivery in the fourth quarter.