Reporter Li Qiaoyu from this newspaper
On April 13th, the 4th China International Consumer Goods Expo opened in Hainan. This year, Vipshop, a specialty e-commerce platform, participated in the Consumer Expo as both an exhibitor and a purchaser for the first time, creating a "Global Good Port" exhibition hall and launching the V-Global Global Global Investment Plan to strengthen international brand cooperation. At the same time, Vipshop App has launched a "Cloud Consumer Expo" activity zone, providing consumers with a synchronous online and offline experience of "enjoying the world".
At this year's Consumer Expo, Vipshop officially launched the V-Global Global Global Investment Plan, aiming to attract more high-quality global brands to join Vipshop, explore development opportunities in the brand specialty market together, and achieve win-win cooperation. According to this plan, Vipshop will provide full cycle empowerment and special resource support for cooperating brands, and further explore cooperation space for innovative products and green consumption.
Among them, the platform will provide personalized services for brands in terms of operational support, membership services, product management, digital advertising, etc., and combine the most cost-effective and trendy products of the brand, match exclusive traffic, field strategies, and content marketing plans, help brands achieve high-speed business growth, and help international brands take root, sprout, and bloom in the Chinese market.
Sun Gefei, Vice President of Vipshop, stated that Vipshop focuses on the brand special sales track and hopes to explore more opportunities for cooperation with good brands, good prices, and good products through the Consumer Expo, a major international exhibition that leads global consumer fashion. Vipshop aims to meet the demand for high-quality and diversified products, and meet the needs of people's better lives.