Tesla may reduce production in China to cope with the crisis of slowing growth
六月清晨搅
发表于 2024-3-25 12:03:16
197
0
0
In an environment of weak electric vehicle sales and highly competitive market, even global pure electric vehicle sales champion Tesla cannot withstand the pressure of declining sales. After a year, Tesla once again announced plans to reduce production capacity.
According to market reports, Tesla China earlier this month adjusted the weekly working hours of its Shanghai factory employees from the original six and a half days to five days, thereby reducing the production of Model Y and Model 3. The production reduction action is likely to continue until April. The employees have not yet received clear instructions on when production will resume normal.
Interface News has sought confirmation from Tesla China regarding this news, but as of press release, there has been no response.
Although Tesla is prepared for a significant slowdown in growth this year, reducing production is not a positive signal. The direct sales model adopted by Tesla is to arrange production plans based on order volume, without dealers playing a role in regulating the reservoir. The reduction in production capacity means that Tesla's terminal order volume is not as expected.
According to data from the China Association of Automobile Manufacturers, Tesla's sales in China in February were 60000 vehicles, a decrease of about 19% from last year. The total delivery volume of Tesla's Chinese made cars in the first two months of this year was 131800 units, a decrease of 6% compared to 2023.
A week ago, Tesla China announced a 5000 yuan increase in Tesla Model Y prices and a reduction in terminal promotion policies starting from April 1st. Zhu Kai, General Manager of Jielan Road, pointed out to Interface News that this is a disguised push for orders, aimed at boosting sales at the end of the quarter. At present, the delivery time for Tesla Model 3 and Model Y is between 2 to 6 weeks.
"Tesla has quite limited cards to play, and the Chinese market is already the cheapest place for Tesla models globally," said Zhu Kai. Since the beginning of this year, Tesla China has launched three rounds of promotions, almost as many as last year, but these measures are becoming increasingly unnoticed.
Chinese domestic competitors pose a great threat to Tesla. Most Chinese automotive brands focusing on the price range of 200000 to 300000 yuan are benchmarking against Tesla Model 3 and Model Y, with higher product configurations. The 800V architecture platform, 8295 cockpit chip, and advanced urban intelligent driving have become standard configurations for consumers in the segmented market with a price of over 250000 yuan.
At a time when the penetration rate of new energy exceeds 35% and new domestic car manufacturing forces are expanding into lower tier markets such as second and third tier, Tesla has shown a slight delay in store layout and market development.
According to data provided by Jielan Road, as of the end of 2023, Tesla had 395 stores with sales functions, far less than "Weixiaoli"; Last year, Tesla's new stores were still mostly concentrated in new first tier cities, while companies such as Ideal Automobile have already focused on expanding into third - and fourth tier areas.
Tesla also faces more threats in other overseas markets. Legacy car manufacturers such as Toyota, Volkswagen, Ford, and General Motors are launching a variety of hybrid models to challenge Tesla's position in the new energy vehicle market. This type of vehicle is both energy-saving and has long endurance, and its popularity has surpassed that of pure electric vehicles.
Tesla's Shanghai super factory simultaneously undertakes export tasks, covering countries such as Europe, Japan, and South Korea. UBS has lowered its growth forecast for European electric vehicle sales in 2024 by 10 percentage points to 15%. This is also detrimental to Tesla's global sales growth.
At the 2023 financial performance meeting, Tesla warned that the growth rate this year will significantly decrease. The growth rate of production, delivery, and shipment in 2024 may be significantly lower than in 2023. Tesla has not announced its delivery target for this year, and has long set its annual average growth rate at 50%.
For a considerable period of time, Tesla was linked to production capacity bottlenecks, and CEO Elon Musk had to settle in the factory to solve the "production capacity hell" problem. It is difficult to imagine that this leader in new energy vehicles may face a crisis of overcapacity. At present, Tesla's Shanghai super factory has increased its annual production capacity to 950000 vehicles.
In the past two years, Tesla has briefly suspended production for a few days due to production line adjustments or non market factors such as the pandemic. In December 2022, Tesla's Shanghai super factory announced for the first time that it would proactively reduce production by 20%, but this was denied by relevant personnel.
Following the start of 2023, Tesla China announced a price reduction across its entire lineup, with a maximum reduction of 48000 yuan. The starting prices of both the Model 3 and Model Y reached historic lows. This price reduction marks the beginning of the most widespread and deeply influential price war in the Chinese automotive industry.
Zhu Kai told Interface News that due to the brand effect, Tesla still has certain advantages and will mainly target fuel car consumers. This pure electric vehicle manufacturer is still the first choice for first-line luxury brand users when choosing new energy vehicles, but the dominant good era has almost disappeared.
CandyLake.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
声明:该文观点仅代表作者本人,本文不代表CandyLake.com立场,且不构成建议,请谨慎对待。
猜你喜欢
- Tesla plans to launch FSD in China in the first quarter of next year
- Will Tesla FSD enter China next year? Still awaiting regulatory approval
- Tesla Plan: Launch Next Year
- Elon Musk rumored to buy Tesla in Beijing for $150 million: fake news
- Fresh Early Technology | Tesla refutes rumors that Musk is buying a house in Beijing for $150 million; Google's "spin off fate" has reached a critical juncture; Verizon plans to acquire Frontier for $20 billion
- Tesla plans to launch FSD in China in the first quarter of next year
- Tesla FSD is expected to enter China in the first quarter of next year, with its stock price rising nearly 5% to reach a new high since August
- Elon Musk to buy a house in Beijing for $150 million? Tesla responds: Fake news, pure speculation
- Top 20 US Stock Transactions: Tesla FSD Delayed in China, Stock Price Falls Over 8%, Broadcom Falls Over 10%, Worst Daily Performance in Over 3 Years
- Global market: The three major US stock indices collectively closed down, with the Nasdaq falling 2.55%, Tesla falling over 8%, and Nvidia falling over 4%
-
9月5日、蔚来は2024年第2四半期の財政報告を発表し、第2四半期の売上高は174億5000万元で、前年同期比98.9%増加した。今年第2四半期、蔚来は累計5万7400台の新車を納入した。 財報の発表当日、資本市場で前向きなフ ...
- 就放荡不羁就h
- 前天 12:39
- 支持
- 反对
- 回复
- 收藏
-
小鵬自動車の新車種MONA M 03は肇慶基地で順調に量産され、工事中の瑞慶時代二工場は年内に操業を開始する予定で、広州データ取引所(肇慶)サービス基地は看板を掲げて運営している……実体経済であれ、デジタル経 ...
- slim
- 3 天前
- 支持
- 反对
- 回复
- 收藏
-
JPモルガン・チェース首席米経済学者マイケル・フェローリ(Michael Feroli)氏は最近、FRBは9月の会議で金利を50ベーシスポイント引き下げなければならないと述べた。 現地時間の木曜日(9月5日)、フェリリ氏はメ ...
- 不正经的工程师
- 前天 21:44
- 支持
- 反对
- 回复
- 收藏
-
【クアルコムCEO:サムスンとグーグルと協力してハイブリッド現実眼鏡を開発中】クアルコムのクリスティア・アモン最高経営責任者は、クアルコムがサムスンとグーグルと協力してスマートフォンにつながるハイブリッ ...
- 寒郁轩良
- 前天 10:33
- 支持
- 反对
- 回复
- 收藏