Last Thursday evening (March 14th), NIO CEO Li Bin launched his personal live broadcast debut, which lasted for two and a half hours, with over 100000 online viewers and a total of over 10 million viewers. The day after the live broadcast, Li Bin's personal account gained over 180000 followers.
A netizen calculated an account for Li Bin, and the income brought by this live broadcast was about 1.3 million yuan. A netizen joked, "NIO loses over 100000 yuan by selling a car, while Li Bin earns 1.3 million yuan from a live broadcast. How many fewer cars can he lose?" "Live streaming is more profitable than selling cars, and Li Bin's salary can be covered by live streaming."
On the evening of March 21st, NIO CEO Li Bin responded to the recent online rumors that his live streaming debut earned over a million yuan in revenue. Li Bin claimed that as it was his first live broadcast and he was not familiar with the business, he activated the tipping function. Later, Li Bin shared the details of his live broadcast income and joked that he also wanted to increase his income. However, the actual income that night was 33088 yuan, which was not as exaggerated as what was rumored online. "I have decided to donate all of this money to the college students' formula competition, and I will continue to receive rewards in the future. All the income earned will be donated."
In addition, in response to the live streaming revenue, Li Bin also revealed information about the first car of the NIO sub brand, Le Dao. In the video, Li Bin mainly showcased the rear space of the Ledao brand's first car, which I was test driving at the factory. He said that he is 180cm tall, and even with someone driving in the front row, the legroom in the second row is still very spacious. It is reported that the brand will release its first car in early May this year, be launched in the third quarter, and be delivered in the fourth quarter.
Daily Economic News Comprehensive Positive News, Public Information