Just debunked the rumor that COFCO plans to acquire RT Mart and Hema for 30 billion yuan. One day later, Hema's management underwent significant changes.
According to an internal email from Hema, Hou Yi will step down as CEO of Hema immediately and will serve as Hema's Chief Honorary Advisor in the future. CFO Yan Xiaolei will also serve as the CEO of Hema.
According to public information, Hou Yi is the Vice President of Alibaba, Founder and CEO of Hema Fresh, and was originally the head of JD Logistics. Hou Yi once pointed out that returning to the essence of the retail industry is what new retail needs. Integrating with the Internet platform is the ultimate goal in the future. If we rely on individual development, this huge cost investment is not affordable for every enterprise, so I think integration is an inevitable requirement for the development of retail enterprises.
As an experimental field for Alibaba's new retail industry, its development has been highly regarded. Hema is conducting consumer segmentation and covering more segmented markets, from standard fresh food stores to members, as well as current NB stores, discount stores, etc.