On February 22nd, Xiaopeng Motors announced its partnership with Ali&, a distributor group in the United Arab Emirates; Sons establishes strategic partnerships.
As of now, Xiaopeng Motors has partnered with Ali& Sons, Egypt RAYA Group, Azerbaijan SR Group, Jordan TGargour& Fils Group and GargourAsiaSAL Group from Lebanon have reached a strategic partnership.
It is reported that after reaching strategic cooperation with dealer groups from five countries in the Middle East and Africa, Xiaopeng Motors will start selling two SUV models, Xiaopeng G6 and G9, in the United Arab Emirates from the third quarter. Meanwhile, Xiaopeng P7 and G9 will start delivery in Jordan and Lebanon in the second quarter, and in Egypt in the third quarter.
Tang Zhikun, General Manager of International Business of Xiaopeng Motors, stated that the new market announced today is recognized as the core of the growth of the new energy vehicle market and a highly forward-looking step for Xiaopeng Motors to enter the EMEA market. Our goal is to become an industry leader in the field of intelligent electric vehicles. We are not only committed to developing products that meet the needs of local customers, but also look forward to bringing leading technological experiences and high-quality services to global customers.
It is widely believed in the industry that entering the Middle East and African markets marks another important "first step" for Xiaopeng Motors on the path of globalization.
It is understood that in 2024, Xiaopeng Motors also plans to expand to other European markets, including Germany, the United Kingdom, Italy, and France.
After the end of this year's Spring Festival holiday, the Chairman of Xiaopeng Motors, He Xiaopeng, also emphasized the company's layout plan in overseas markets in an internal letter released to all employees on the first day of construction.
He Xiaopeng stated that this year is the first year of Xiaopeng's internationalization V2.0. It will lay out core markets in Europe, ASEAN, the Middle East, Latin America, Oceania and other regions, deepen the intelligent advantages of products, strengthen the localization and adaptation of products, and comprehensively create a new path of globalization in terms of products, intelligent driving, brand, and other aspects.
With the acceleration of intelligent driving industrialization, relevant industry institutions predict that domestic passenger car exports are expected to reach 5 million units by 2024. This means that for Chinese car companies, there is still significant room for exploration in overseas markets.
He Xiaopeng judged that 2024 will be the first year for Chinese automotive brands to enter the "sea of blood" competition, which is also the first year of elimination.
Therefore, Xiaopeng Motors is accelerating its full-scale deployment at this time in order to gain a more reliable bargaining chip in the fierce competition. An insider of Xiaopeng Motors told Securities Times reporters that during its overseas journey, Xiaopeng Motors will leverage its unique advantages, continuously focus on intelligence, and continuously innovate in technology, products, and business models to provide overseas consumers with high-quality, cost-effective, and local market demand products.