Is it still late to join Taobao Live now? It's not too late!
Recently, Taobao has further expanded its strategy by establishing a live streaming e-commerce company to provide "nanny style" full custody operation services for celebrities, KOLs, and MCN institutions interested in joining Taobao for broadcasting. What are the highlights of this service? Is it friendly to novice players?
The Chao News reporter learned that this service is mainly aimed at newcomers to Taobao, providing them with refined hosting and operation services to help them quickly get started and adapt to the Taobao ecosystem gameplay.
The company is operated by the Taotian Live Operations team and adopts a flexible cooperation model of guaranteed or profit sharing with anchors, helping them achieve deep and comprehensive management services such as account cold start, full cycle planning, business docking, official inventory, marketing planning, and even financial management and venue support.
It is understood that the main purpose of establishing a company is to provide a six-month service for new Taobao hosts. After the "novice development period", hosts and institutions can adapt to the platform's rules and gameplay, and form their own teams or sign contracts with other MCN institutions.
Will the official establishment of a live streaming e-commerce company compete with other MCN institutions?
Regarding this, Yuan Ge, the person in charge of the company, introduced that the hosting model is equivalent to a new anchor incubation camp, helping new anchors and institutions reduce early operating costs and investment risks. During the six-month support period, anchors can withdraw at any time and automatically terminate contracts and return to the market after six months. "This project will not compete with other institutions, and we also welcome institutions to put the new anchors they want to sign into the hosting mode, with the platform helping to bear the incubation risks in the early stage. The entire project is not aimed at profitability, but will invest in budget support, with the goal of promoting a prosperous ecosystem."
In the industry, live streaming sales have entered the second half. Against the backdrop of internet celebrities and anchors seeking stable growth across platforms, Taobao has launched a "nanny level" full custody service, using the advantages of the Taobao platform to provide celebrities and internet celebrities with product selection, supply chain, and operation services that they were originally not good at. This can allow institutions to release greater energy and open up new growth opportunities.