On February 3rd, the Apple Vision Pro headset was launched for sale in the US market. The product is available in three versions: 256GB, 512GB, and 1TB, with prices of $3499, $3699, and $3899 respectively.
Market research firm Counterpoint believes that the $3499 pricing indicates that Vision Pro is not aimed at ordinary consumers, but rather at professional users and content developers. Although Vision Pro is unlikely to have a disruptive impact on the consumer market in terms of sales in the short term, it has set a new industry benchmark and injected strong momentum into the development of the XR industry, which may guide the future direction of the XR industry.
Jibang Consulting believes that Vision Pro is an important layout for Apple to expand the size of the head mounted display market, and at the same time, to enter the VR/AR market with the help of this product. If the first purchase is enthusiastic, it is expected that the shipment volume of Vision Pro will reach 500000 to 600000 units in 2024.