On January 15th, Apple's official website launched an event announcement, announcing that the "New Year limited time discount" will be launched from January 18th to 21st. Customers can purchase Apple designated products through eligible payment methods, with a maximum savings of RMB 800, covering iPhone, Mac, iPad, as well as categories such as Apple Watch SE, AirPods, and Apple Pencil.
Among them, iPhone: Purchase iPhone 15 Pro, iPhone 15 Pro Max, iPhone 15, iPhone 15 Plus, iPhone 14, iPhone 14 Plus, or iPhone 13 through eligible payment methods, and save up to RMB 500.
Mac: Purchase 13 inch or 15 inch MacBook Air (M2 chip model) or 13 inch MacBook Air (M1 chip model) through eligible payment methods, and save up to RMB 800.
IPad: Purchase iPad Pro, iPad Air, iPad (10th generation), or iPad mini through eligible payment methods, with a maximum savings of RMB 400
The price reduction on the official website this time has made many netizens sigh: Apple's official website has lowered its price, is it really rare? The rise of domestic mobile phones puts great pressure on Apple
Apple's sales in China have plummeted. The reporter noticed that recently, analysts pointed out in their latest report that due to fierce competition from local Chinese brands, especially Huawei's strong return to the high-end market after the release of the Mate 60 series in August last year, the sales of iPhones in the Chinese market decreased by 30% in the first week of 2024 compared to the same period last year. Although the new models of Apple's iPhone 15 series have lowered prices on multiple e-commerce platforms, their sales are still significantly declining.
According to the Chinese mobile phone market data released by international data company IDC for the third quarter of 2023, Apple's market share was 16.0%, ranking third with a year-on-year decrease of 4.0%. During this period, Apple released a new iPhone 15 series, which means the market response was lower than expected. In the high-end mobile phone market in China, Apple users are shifting towards domestic mobile phone brands.
At the same time, the bearish sentiment is being transmitted to the capital market. With strong investment in the field of generative artificial intelligence technology and the launch of mature products in consumer terminals, Microsoft's stock price has repeatedly hit new highs. At the close of last Friday, its market value rebounded against Apple, becoming the world's highest listed company by market value. Last week, some analysts believed that the upward potential of Apple's stock price in the coming years would be very limited, so they downgraded the rating of Apple's stock from "buy" to "neutral". This is the third time since the new year that Apple's stock rating has been downgraded.