According to Tesla's official website in China on January 12, 2024, the price of the updated Model 3 has dropped to 245900 yuan, the price of the extended range updated Model 3 has dropped to 299900 yuan, and the price of the Model Y has dropped to 258900 yuan.
In 2023, Tesla has conducted multiple rounds of price adjustments worldwide. In the first quarter of 2023, Tesla's "price reduction wave" swept across the world, involving Model 3 and Model Y. On January 6th, Tesla announced a significant price reduction for domestically produced Model 3 and Model Y. Among them, the starting price of the domestically produced Model 3 has decreased to 229900 yuan, and the starting price of the Model Y has decreased to 259900 yuan. After entering April, Tesla has once again launched a new round of price reductions globally, mainly involving the Model 3 and Model Y.
After May 2023, Tesla conducted two rounds of price increases within four days (May 2-5, 2023). On May 2, 2023, Tesla China's official website showed that the prices of two domestic models under Tesla have increased by 2000 yuan across the entire range. On May 5, 2023, Tesla once again announced a price increase of 19000 yuan for its Model S and Model X sold in China.
Subsequently, Tesla lowered the price of its products. On July 1, 2023, Tesla announced through its official website and social media platform that users who purchase existing models of the all-new Model S/X can enjoy discounts ranging from 35000 to 45000 yuan. After taking into account the discount, the Model S dual motor all wheel drive version, which was previously priced at 808900 yuan, starts at 773900 yuan, and the Model S Plaid three motor all wheel drive version, which was previously priced at 1028900 yuan, starts at 988900 yuan; The current price of the Model X dual motor all wheel drive version, which was previously priced at 898900 yuan, starts at 863900 yuan, while the current price of the Model X Plaid three motor all wheel drive version, which was previously priced at 1058900 yuan, starts at 1013900 yuan.
On October 27, 2023, Tesla raised the price of the Model Y high-performance version sold in China by 14000 yuan to 363900 yuan.
Tesla CEO Elon Musk stated on October 18, 2023 during a Q3 earnings conference call that Tesla will continue to strive to lower the prices of its cars.
He said, "I am concerned about the high interest rate environment we are in. Car buyers are concerned about how much money they have to pay back each month. If interest rates remain high, or even higher, it will be much more difficult for people to buy cars."
"The importance of cost cannot be overemphasized... We must make our products more affordable so that people can afford them. Reducing the cost of Tesla cars is like a 'game of power, just a few cents'," he added.
Like Musk, Tesla's CFO and Chief Accounting Officer, Vaibhav Taneja, also emphasized that the company will "unwaveringly" pursue further cost reduction in 2024, which involves engineering and factory operations.
On the evening of January 2, 2024, Tesla announced its fourth quarter car production and delivery volume for 2023.
In the fourth quarter of 2023, Tesla produced approximately 495000 electric vehicles worldwide and delivered over 484000 vehicles.
In 2023, Tesla's electric vehicle delivery volume increased by 38% year-on-year, reaching 1.81 million vehicles; The production volume increased by 35% year-on-year, reaching 1.85 million vehicles.
Analysts have stated that some Tesla models have lost their tax incentives this year, causing vehicle sales to advance to the fourth quarter of last year, which will put pressure on this year's delivery volume.
Tesla stated that it expects to release its Q4 2023 financial report and hold an online performance meeting after the close of trading on Wednesday, January 24, 2024.
As of the close of January 11, 2024 local time, Tesla closed at $227.22, a decrease of 2.87%, with a market value of $722.31 billion.
Daily Economic News: Comprehensive Tesla China website, Daily Economic News, and publicly available market information
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