Apple's First Head Display Device is Coming Cook: The Era of Space Computing is Coming. According to Apple's official website, Apple's first head display device, Vision Pro, will be launched and released in the United States on February 2nd. People can start pre ordering at 5am Pacific Time on January 19th, with a starting price of $3499 and a storage capacity of 256GB. Apple CEO Cook stated that the era of spatial computing has arrived, and the Apple Vision Pro is the most advanced consumer electronics device in history. Its revolutionary and magical user interface will redefine the way people connect, create, and explore.