Domestic beauty products may be entering the next stage of new demand for skincare and makeup, and "collaborative research and development" has become the key. At the recently held "bionic film" essence lipstick tasting meeting of Perfect Diary, Wu Zhaoxifen, the marketing director of Perfect Diary, said that Perfect Diary started from lip biological characteristics, based on the path of biotechnology research and development, simulated the sebum film of normal skin, created a layer of lip bionic sebum film for the lips, and improved lip problems. Cheng Jing, the chief scientific officer of Perfect Diary's parent company Yixian E-commerce, introduced that this bionic film essence lipstick is a new lipstick variety that combines lipstick makeup effect, lip essence, and lip priming. She stressed that "R&D ecology is one of the core infrastructure of the brand, so we will continue to increase R&D investment and maintain product innovation."
It is understood that the "bionic film" essence lipstick has quickly gained consumer recognition since it was officially launched on September 10. According to data from the Tmall ranking in September, this lipstick has been on the top selling list of lipsticks for only half a month, and it has consistently topped the top one, with popular color codes even selling out of stock.
Wu Zhaoxi, the marketing director of Perfect Diary, shared the original intention of the development of the "bionic film" essence lipstick category. She said that through consumer research, consumers like to try different lip makeup, but the pain point is that it is difficult to find a lipstick, which can achieve a good balance in the upper lip effect, difficulty in removing makeup, lip protection and other aspects. Therefore, she hopes to develop products with lipstick makeup effect, lip essence and lip mask.
The new lipstick product has further attracted attention to the functional characteristics of makeup. Cheng Jing, Chief Scientific Officer of Perfect Diary's parent company, Yixian E-commerce, previously shared the current world trend of makeup development at the China Cosmetics Trends Conference, and pointed out that the development of biotechnology can effectively promote the development of functional makeup. Currently, the penetration rate of functional claims of Chinese makeup products is lower than that of other mainstream global markets, There are also significant market opportunities behind this.
According to a research report from global research consulting firm Yingminte, after the epidemic, global consumers' attention to overall health has extended to the field of skincare and cosmetics, and the high enthusiasm for skincare has driven consumers' demand for skincare and cosmetics. The trend of cosmetic innovation has gradually transitioned from color dominance to the superposition of "color+skincare+efficacy".
And such changes require even more support from research and development capabilities. Cheng Jing stated that the development of biotechnology can effectively assist the development of functional makeup. At present, the company has launched a new layout in the six major biotechnology fields of biological fermentation, synthetic biology, plant biotechnology, biomimetic technology, basic research in biology, and biotechnology factories, and has gradually created global R&D territories including Guangzhou, Shanghai, and Toulouse, France. In our view, the R&D ecosystem is one of the core infrastructure of a brand, so we will continue to increase R&D investment and maintain continuous product innovation. In recent years, with the development of the "beauty economy", China has grown into one of the largest beauty markets in the world. We have observed that high-tech, safety, quality, and green environmental protection are the development trends of China's beauty industry and also the difficulties that need to be continuously overcome in the future