With the pre-sale period of major e-commerce platforms in "Double 11" coming to an end, Bilibili (hereinafter referred to as "B Station") has become one of the largest traffic growth points for e-commerce this year. Based on the promotion of the "open loop" strategy, the year-on-year growth rate of GMV with goods in B station during the pre-sale period of Double 11 reached as high as 229%. According to the "Spark Plan", during the pre-sale period of Double 11, the sales revenue generated by the diversion of Bilibili Grass Video for e-commerce platform stores has increased by 83% compared to the entire promotion period of "618".
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Among them, the GMV of live streaming sales on Station B increased rapidly by 259% year-on-year, while the GMV of video sales increased by 190% year-on-year. At the same time, the number of UP owners who have collaborated with merchants through the Fireworks platform has increased by 40% year-on-year.
As an important e-commerce promotion node, Double 11 has entered its fifteenth year. But more and more brands and businesses are reaping new customer conversions in the blue ocean of traffic on Bilibili. According to data tracking from the "Spark Plan", during the pre-sale period of the Double 11, in the beauty and skincare category, the new customer rate guided to Taobao stores through Bilibili's grass planting video reached 54%, with a hair care brand's new customer rate as high as 87%. Numerous new and cutting-edge domestic brands have gained popularity on Bilibili and achieved excellent conversion results.
In addition, as an IP derivative consumer brand on Bilibili, the daily sales of member purchases, which made a big start on October 31st, also increased by 70% year-on-year. With the opening of the official promotion period, Bilibili will also bring more incremental value to e-commerce platforms and merchants.
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