Starting from September 1st, Tmall will completely cancel annual fees. Starting from September 1st, 2024, Tmall will cancel the platform's annual software service fee: new merchants who join in September do not need to pay; Merchants who have paid the annual fee will receive refunds from Tmall in batches according to the settlement rules. Previously, merchants in different categories on Tmall had to pay an annual fee of 30000 to 60000 yuan. After exemption, new merchants who join Tmall after September 1, 2024, do not need to pay this fee again. At the same time, for merchants who achieve their annual target of operating turnover from January to August 2024, Tmall will fully refund the annual fee.