The 10th Amazon Prime Day promotion for 2024 has successfully concluded, covering 23 countries including Australia, the United States, Brazil, and the United Arab Emirates. During the two-day event, Amazon set a new sales record, selling more items than any previous edition, making it the largest edition in Amazon's history. Global third-party sellers, including Chinese sellers and mainly small and medium-sized enterprises, have sold over 200 million items. Three weeks before the start of Prime Day, a record breaking number of millions of new customers worldwide registered as Amazon Prime members.